Toxic Sludge Is Good For You Film Analysis

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Presently, electronic media remains unavoidable (Tuning in to Electronic Media, 2011, p.1). We live in an interconnected world with society having a variety of means to communicate and stay connected to one another locally and globally. In addition, electronic media can reach people by the masses. For instance, electronic media notifies the public about world news, advises us of local news and events, provides entertainment, recommends products and even warns the population about potential dangers.
Advertising, a major component of electronic media plays a huge role in the U.S economy (Advertising, 2011, p.129). However, advertising is not always as clear or truthful as we perceive it. There is a great deal of work that drives advertisements. Most importantly, how advertisements are created, delivered, or received and who is producing, distributing, or is affecting. The film Toxic Sludge is Good for You: The Public Relations Industry Unspun, provides an in-depth look at advertising in electronic media and expects to inform the public about the relationship between propaganda, the public relations industry, the government, and major corporations. The film begins by explaining how propaganda has overwhelmingly intruded upon American society.
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Furthermore, the film declares the public relations industry is one of the fastest growing industries in the United States that remain unchallenged and secretly working behind the scenes for leading firms. Toxic Sludge is Good for You: The Public Relations Industry Unspun indicates that throughout the history of electronic media, major corporations have infiltrated media outlets both radio and television alike with content that is fashioned in a way to deliver their message to an audience with the goal to persuade, influence or soften public perception. Major corporations utilize the public relation industry to create and deliver these messages. Toxic Sludge is Good for You: The Public Relations Industry Unspun, desires to bring public awareness of the highly influential content fabricated by the public relation industry for major corporations or a government entity who mutually work behind the scenes to accomplish a common goal. Toxic Sludge is Good for You: The Public Relations Industry Unspun, describes in detail how major corporations employ public relations to infuse media content with their hidden agendas. Moreover, the hidden agendas are seamlessly incorporated and presented daily to a population that willingly accepts the final output by the media. Some of the major corporations announced included industries from oil, coal, pharmaceuticals, logging and tobacco. They also point out how these corporations remain out of sight working behind the scenes and are practically invisible to the general public. These industries manipulate or meticulously modify content to meet the needs of each industries goals. The public interest is not of particular interest, instead profits for the major corporations along with the public industry are priority. Government entities, particularly employ public relations to soften or endorse a stance. For example, the film explained how the government used public relations to soften public outrage regarding war. Furthermore, the text identified an instance where the government created prepackaged press releases which did not disclose their origination but were publicized as news for a Medicare prescription drug improvement and the modernization act (Programming, 2011, p.116). The filmmakers utilize several techniques to amplify its message. For instance, they incorporate images throughout the film. An example, included newspaper clippings that were highlighted in red to accentuate a

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