Licra Babies Challenge Racism Analysis

The Ad "LICRA Babies Challenge Racism" depicts various races of children and their stereotypical outlook on life. LICRA's use of race shows how society, and even certain ethnicities themselves, view their outlook on life. They line up the babies in basic hospital bassinets, basic hospital blankets, and basic hospital toys. The only differences are the babies race and clothing. LICRA is calling to attention the point that skin color should not dictate a career or any other aspect of a child's future. The issue this Ad is addressing are the barriers of racism. By using various races of children, they emphasize how vastly different their futures can possibly be. The prevailing issue with society is it elevates itself to a delusional height of grandeur and sees any race other than Caucasian as lesser than. The superiority complex that so encases the majority of society today, compared to anyone that happens to be colored or of lesser fortune, is astounding. The main audience that LICRA is pointing towards is the minorities. If given a new outlook on their possible futures, minorities may gain a new hope towards their own potential.
Furthermore, LICRA's Ad responds to the fact that if minorities realize that their skin color …show more content…
"Your skin color, shouldn't dictate your future." A small, straightforward phrase, right? Well, while this may be true, there is a certain ambiguity to it. LICRA highlights the first part "your skin color" by leaving it a white color. Suggesting that Caucasians have more liberty in their future decisions. While they pointedly darkened the other half of the phrase "shouldn't dictate your future." As though darker skin resembles a distinct pathway existing only to ethnically diverse children. Of course, though, these are all taken strictly at a viewpoint. The ambiguity lies within who is reading