Racism In General Mills's Cheerios Commercials

Decent Essays
The subject of racism is still highly sensitive but impacts individuals, families, and the world at large. In late May of 2013, General Mills produced a Cheerios commercial featuring a interracial family including a Caucasian mother and African American father. This commercial sparked much hate and criticism from the racist community who posted hateful comments including references to "Nazis" and "racial genocide". This Cheerios ad attracted so many angry comments online because of the racial ignorance within America.
General Mills set out to make a commercial portraying the average American family. According to the 2010 census, the largest multiracial group is white and black, which accounts for 1.8 million citizens in America. Nearly half

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