Donna Woolfolk Cross, author of an article called Propaganda: How Not to Get Bamboozled, says “For good or evil, propaganda pervades our daily lives, helping to shape our attitudes on a thousand subjects.” No matter what the purpose is for an ad there is always some type of “tricky” language being used. Usually, this “tricky” language is being used in a way that would persuade an audience to do whatever the ad is wanting them to do. In a political ad the main purpose is usually to get the audience to believe what that political person believes and to do that they use different types of propaganda in order to sway the audience’s opinion. However, the same goes for product ads. The goal of a product ad is to persuade the audience to buy the
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Therefore, the strategic propaganda technique of name-calling labeled anyone else that doesn’t drink the beer not interesting. This made the audience want to drink the beer so they are not like the other people. This technique can also be seen in the Bush campaign. Bush introduces his views by saying that he trusts the people of the United States, unlike his opponent. He makes his opponent sound like his views are bad and that he does not trust the people. This technique can change a person’s view on someone. Usually as humans, if someone with ethos is speaking we usually take what they say legitimately and take their view on things. Furthermore, is someone with great authority, such as George W. Bush says that his opponent is bad and does not trust the people then the audience will usually believe …show more content…
This strategy can make a situation seem a lot better than what it really is. In George W. Bush’s political campaign, the only thing he talked about was the good in his campaign and what things he would do for the country. However, he did not mention how much money he would be spending, or any negatives about his campaign. The beer commercial also appealed to the audience by making the beer sound amazing but neglecting to mention all the negative things about the beer. This technique is often used to make the product or campaign seem like the only choice, because why settle for less than the
Therefore, the strategic propaganda technique of name-calling labeled anyone else that doesn’t drink the beer not interesting. This made the audience want to drink the beer so they are not like the other people. This technique can also be seen in the Bush campaign. Bush introduces his views by saying that he trusts the people of the United States, unlike his opponent. He makes his opponent sound like his views are bad and that he does not trust the people. This technique can change a person’s view on someone. Usually as humans, if someone with ethos is speaking we usually take what they say legitimately and take their view on things. Furthermore, is someone with great authority, such as George W. Bush says that his opponent is bad and does not trust the people then the audience will usually believe …show more content…
This strategy can make a situation seem a lot better than what it really is. In George W. Bush’s political campaign, the only thing he talked about was the good in his campaign and what things he would do for the country. However, he did not mention how much money he would be spending, or any negatives about his campaign. The beer commercial also appealed to the audience by making the beer sound amazing but neglecting to mention all the negative things about the beer. This technique is often used to make the product or campaign seem like the only choice, because why settle for less than the