Lego

A LEGO Brickumentary LEGO's were and are to this day a staple of childhood entertainment. LEGO has come up with this idea to bring everyone across the world together, despite all of the differences. LEGO's do not just bring them together through their hearts but they also help people connect on a mental aspect to build and grow. And the LEGO Brickumentary strongly stresses that LEGO bricks are not just something for children, but for anyone across the board. The LEGO documentary uses ethos,…

Lego has been in the lives of children for many years making it one of the top companies in the market. However, Legos has had its negative streaks and has had to build its self and go back to its roots. By using PESTEL framework, Porter’s 5 Forces and SWOT analysis we are able to have a better idea of the factors that are being considered by Legos in their business. Lego’s political environment and legal environment plays a role on its business because they must take into considerations the…

Introduction The LEGO Group, a popular company based in Billund, Denmark, has been in the toy industry for over 80 years. The company was founded in 1932 by Ole Kirk Kristiansen and was passed down for generations to its recent owner, Kjeld Kirk Kristiansen. The word 'lego' is originated from a Danish word 'Leg Godt', which in other words also means 'play well'. Lego toys are popular among kids, teenagers and even adults. Their products are sold all around the world such as Australia, Singapore…

In 1932, a renowned toy company was founded by a Danish carpenter named Ole Kirk Kristiansen. This toy company is what we know today as LEGO, and I think it is safe to say that we have all seen a Lego brick at some point in our lives. These popular toys are plastic bricks that connect together to create characters, buildings, and cars. In recent years, Lego sets have morphed into complex models that require hours of work to build. They are no longer exclusively children’s toys; now, they are…

Background: Lego was found by a Danish man named Ole Kirk Kristiansen in 1932. He started with wooden toys as he was with a strong sense of craftsmanship. He then passed the company on to his son and grandson. In 1946 they bought the first plastic injection molding machine to make his toys. However, the plastic toys was not popular as people still prefered wooden toys until 1960 that Lego decided to finally abandoned wooden toys’ production to Plastic completely after the devastating warehouse…

success of LEGO’s include, the familiarity that parents (who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy,…

two toy construction sets, LEGO and Mega Bloks may appear to be simiar; but to those of us who love to build with these sets, they have many more differences than similarities. Some people think LEGO is better than Mega Bloks. Some people would choose Mega Bloks over LEGO. Other people don’t know (or care), but in my opinion, LEGO is better than Mega Bloks in every way LEGO pieces and Mega Bloks pieces might look the same, but they are different in many ways. LEGO, who’s origins are in…

Lego is a popular toy company known and seen by many. However, they weren’t always profitable. They, like many other companies, ran into hardships. This was mostly done by the lack of a proper strategy and loss of the company’s identification. Strategies are the upmost important to have in a business. In addition a strategy is only as good as it is implemented. A strategy that isn’t followed isn’t effective. This was one of the problems that Lego had. Lego is the play on the Danish words “leg…

Purpose After a decade-long slump, Lego has rebuilt itself into a global giant. This paper forms a review of the literature associated to the history of Lego, its purpose is to develop a grounded account of the approach and actions employed in the transferral of leadership which ultimately led to the success enjoyed by the organization today. An interrogation of the organisations leadership turnaround strategy will expose common leadership failures, in turn providing solutions to the problem…

The Lego Star Wars Millenium Falcon, or the Lego Mindstorms NXT? I have never been good at making decisions, even when it comes to toys. There are always so many different options, each of them so amazingly amusing and unique, that I cannot stand getting them all. Because of this, I strongly believe that limiting someone like me, who is curious and adventurous, to be able to try only one thing is wrong. Struggling to pick a toy may seem frivolous, but when it comes to the question of what I want…