Lego

LEGO Canada The Lego Group is a family-owned company with its base on Billund, Denmark, and it is well known for the creator of Lego brand toys. The company was established in the year 1932 by Ole Kirk Christiansen. The word Lego is actually derived from the Danish words "leg godt", which means "play well". The word "lego" means "I put together" in Latin, and "I connect" or "I tie" in Italian. In the first half of 2014 the Lego Group became the world's main toy company by market value,…

From baby boomers to millennials, we have grown up on Legos. Whether it was a five-hundred-piece space ship or 10,002-piece model empire state building, there are childhood memories of the Lego brand nestled in our brain. Way back, not so long ago, in 2008 I was nine years old. Christmas was right around the corner and I had only one item on my list, the Batcave Lego set complete with the bat mobile and batwing. Obviously once Christmas morning came, I viscously tore into that gigantic red…

Since 1958, over 400 Billion Lego bricks have been produced. As I look back my childhood, I can recall so many splendid toys that I had. One toy that stuck out to me that I thoroughly enjoyed was a massive set of Legos. The possibilities were always endless, I could create anything that came to mind. Similarly, to the ideas touched on by two writings; Maria Edgeworth’s “Toys” and Roland Barthes’ “Toys,” the Legos were wonderful toys to utilize because of the way they were able to engage a child…

With the popularity of The Force awakens period, it is good to see that not forgetting the original Lego Star Wars Trilogy, which gives us some great new sets to recreate classic scenes. Case in point, the freezing carbon Bedroom set, which is one of the most iconic moments of The Empire Strikes Back. This set includes a relatively small room, three men - Han Solo, Boba Fett and Ugnaught - and Han Solo in Carbonite pieces. Complexity: This is a relatively small series of 231 pieces, but many…

a little Lego piece shows up somewhere: under my bed, in my drawers, in my closet, and probably several have been sucked up by a vacuum cleaner. Even for the past five years I have had a Lego Star Wars ARC-170 bomber laying on my dresser. Legos are a way for me to express my imagination: they enable me to build what I want when I want. I have spent countless hours just tinkering with these plastic pieces and setting up storylines to go along with them. Slowly, however, my time for Legos has…

“Crash!". Startled and fearing the worst, my mother ran to the hallway to find the 4 year old me standing on a chair trying to reach the top of a ledge. With a sigh of relief, she took a closer look and saw the new Lego set my father had bought the day earlier. That was my first Lego set, the one that kick started my interest in building objects from my young, wild imagination. My father, being a Mechanical Engineer was quite happy with my…

Toys-R-Us is one of the largest and most well-known toys stores around the world, having more than 1,800 stores worldwide (“Our History”). Which means kids all over the world can get hyped up about wondering around this toy store, begging to spend their parents’ money. The primary competitors would be other toy stores or hobby shops. Build-a-Bear workshop, Disney Toy Stores, HobbyTown USA, and pretty much any other places that specializes in toys and play things for kids. Toys-R-Us secondary…

Once upon a time, far far away, there was a magical kingdom made up of bright blue and dark green Legos located at a special place named Coronado Island. In this kingdom there was a king named Jon Center who forever loved Legos. It was finally here. It was the day of the great hamburger cook off. This day also meant the king would choose his new chief, the man who created the best tasting hamburger. “Sir, Sir!” the king’s servant yelled, running through the crowds towards the…

The first two shelves were filled with legos that were obviously aimed for boys. These legos were Star Wars themed and in dark blue and black packaging. Above the Star Wars legos were pretty pink lego boxes with girl lego characters and pretty pink presents on the box. It was very clear which legos were meant for boys and which were made for girls. After researching more about this I discovered that lego released the lego and friends toy line which is aimed for females and is all…

boundaries of my research project, and d) the types of qualitative evidence I will hopefully be able to collect. The Community The community I will study as part of my coursework is a group of German Lego fans of various ages who have made it their hobby not only to build, create, and play with Lego bricks, but rather to use them as production material for stop-motion films. This particular niche of stop-motion filmmaking has developed with the advent and finally the widespread availability of…