LEGO Harvard Business Case Group Analysis

Decent Essays
Register to read the introduction… Forces that are propelling the success of LEGO’s include, the familiarity that parents
(who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be loyal to the brand.
The company, dates back to 1916 and was built off of the slogan that “Only the best is good enough.” With the introduction of Knudstorp, there is a breath of fresh air that has come to the company. This is the first non­family member to take the position of CEO. As far as LEGO
…show more content…
­ Mobile gadgets like tablets and smartphones usage growth.

­ Internet availability

To further understand LEGO’s projected success, we can look at the Force Field
Analysis. Forces that are propelling the success of LEGO’s include, the familiarity that parents
(who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be loyal to the brand.
The company, dates back to 1916 and and was built off of the slogan that “Only the best is good enough.” With the introduction of Knudstorp, came the idea to outsource manufacturing, allowing the company to save money when creating and building products. This plan has not be

done before as products have always been made in house but this is a very efficient way to cut costs. The toy industry has a lot of factors that play into the any company’s success.

Related Documents

  • Decent Essays

    More than just a daycare franchise, Creative World Schools are thoughtfully designed to accommodate early learning and appeal to modern parents who are passionate about child development and school readiness. As you embark on a journey with Creative World School, you will receive unparalleled support and access to a family-oriented franchise community. As leaders in the early childhood education field, we provide research-based and time-tested systems that will allow your school to become a successful part of your local community.…

    • 407 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Marketing mix is a set of controllable marketing tools that a company uses to implement the marketing strategy and it is referred and known as 4Ps which are product, price, promotion and place (Khan, 2014). First of all, Professor Feathers is a safe and health toy and children could learn whilst playing. It also provide a chance to enhance family relationship, because it can play with family members. In order to make it more attractive and environmentally friendly, we offer different colors, sounds and packaging for girls and boys and the packaging is multifunction, for example, the packaging could assemble to another toy. Secondly, we use…

    • 1687 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Professionalism is very important to display because society may still see us as “baby sitters”. If we continue to contribute as professionals then they will perceive us as professionals. My career in early childhood education is important because I will be a building block in creating a brighter future. Maria Montessori once said, "Free the child 's potential, and you will transform him into the world." Montessori believed that with the right tools, any child can succeed.…

    • 734 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Lego Toys Research Paper

    • 805 Words
    • 4 Pages

    Similarly, to the ideas touched on by two writings; Maria Edgeworth’s “Toys” and Roland Barthes’ “Toys,” the Legos were wonderful toys to utilize because of the way they were able to engage a child and help them to learn. To this day Legos continue to be used by children all over America, they help children utilize their imaginations and critical thinking skills, they learn how to follow precise directions, and most importantly they learn to practice…

    • 805 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    In an industry largely focused on low-cost, mass production, Knudstorp identified a gap in the market – customization through the co-creation of toy sets with Lego enthusiasts. Knudstorp applied foresight to envision a lucrative future for Lego. He applied inventive thinking to depict a modern Lego. Knudstorp accomplished this by investing heavily in the science of child play around the world – profound ethnographic research studies revealed much about the subject, and provided Lego with the competitive advantage it required, the perfect tool necessary for a complete overhaul of Lego’s product development strategy. Research revealed insights which allowed the brand to successfully penetrated markets in the USA, China and Germany.…

    • 1620 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Both Wes Moores believe that the living environment has an impact on the extremely important decisions in life. This is why an organization like BHGH provides a loving home for children which changes their lives forever. All successful stories start with a spark, which is sometimes lit by a helping hand. Boys Hope Girls Hope is just one successful organization that can inspire changing futures for the better. As Wes Moore points out, “I think the best we could do is to give our young people a chance to make the best decisions possible by providing them with information and the tools and the support they need”(Moore 179).…

    • 1056 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Concept Of Lawn Mower

    • 803 Words
    • 4 Pages

    All in all, my target market strategy has developed into a well thought out plan. My target marketing strategy will be geared towards a concentrated group of baby boomers who will see the attractiveness of my product. As I bring to market my new self-propelled robotic lawn mower, relating it closely to the Roomba robotic vacuum will show consumers, that this product isn’t dynamically different from the rest. With the ease of use and the baby boomers generations willingness to spend time and energy to stay young, I believe my product will do well on the…

    • 803 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Introduction As a child grows, they are exposed to a society that expects them to conform to the assigned gender roles and stereotypes. This is mainly done in accordance to their choice of games and toys. Toys are an integral part of our childhood. In some ways, it is the one thing that people from all over the world share in common. As children, toys were also a major source of our entertainment and social interaction as everything and anyone present around us were something we could “play with.” However, with the booming population of children and the growth of toy industry, it has resulted in commercialization of childhood.…

    • 2029 Words
    • 9 Pages
    Decent Essays
  • Decent Essays

    Daycare Center Case Study

    • 1058 Words
    • 4 Pages

    I also believe that early childhood is the time when children form their opinions about school and education and I like knowing that I helped make the experience more positive for all the children coming into the center. 3. How is your position here different from owning a daycare center? I have a built in support system with the company’s different departments, like education, legal, financial, and human resources. If something breaks I call them and they send someone to fix it.…

    • 1058 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    We need programs that will not give up, and work hard in order to reach child education; such as in East Yakima. Early Childhood education teaches a toddler how to learn. So that when the child enters kindergarten they are prepared already developing their learning structure. A structure that an educator/parent will provide. Friedman states, “Make kids love learning is either to instill in them sense of curiosity, by great teaching.” (314) Meaning, to insure a child to have the first opportunity to learn to love, is by letting that curiosity grow and never let it dwindle down.…

    • 1863 Words
    • 8 Pages
    Decent Essays