LEGO Harvard Business Case Group Analysis

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Register to read the introduction… Forces that are propelling the success of LEGO’s include, the familiarity that parents
(who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be loyal to the brand.
The company, dates back to 1916 and was built off of the slogan that “Only the best is good enough.” With the introduction of Knudstorp, there is a breath of fresh air that has come to the company. This is the first non­family member to take the position of CEO. As far as LEGO
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­ Mobile gadgets like tablets and smartphones usage growth.

­ Internet availability

To further understand LEGO’s projected success, we can look at the Force Field
Analysis. Forces that are propelling the success of LEGO’s include, the familiarity that parents
(who control the purchasing power) have with the brand. Even when children become more inclined to request technology focused toys, parents will be loyal to the LEGO name and purchase the toy because they consider it “good for their children.” The toy itself requires children to think creatively as they build and rebuild different structures each time they choose to play with the toy, this strategic thinking is why parents will continuously be loyal to the brand.
The company, dates back to 1916 and and was built off of the slogan that “Only the best is good enough.” With the introduction of Knudstorp, came the idea to outsource manufacturing, allowing the company to save money when creating and building products. This plan has not be

done before as products have always been made in house but this is a very efficient way to cut costs. The toy industry has a lot of factors that play into the any company’s success.

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