Lego Rock Band

Everyone sees the world through different perspectives. I tend to have a vivid imagination and see things for their creative potential. When I was a child I loved to play with legos, the ability to create anything you could imagine always inspired me. In my free time, I would build either Star Wars or Harry Potter lego sets. Eventually as I aged, following instructions became a bit boring so I began to build my own projects. Sometimes they had to do with the theme of Star Wars or Harry Potter,…

Introduction This advertisement was part of a print campaign “Creativity Forgives Everything” created by an advertising agency for LEGO; the title of this advert is “Fridge” and it was released in February 2014. LEGO is an internationally-known toy manufacturing company that addresses a range of cultural target groups, but more specifically for a western audience; owing to this, the text of the advertisement is in English. From the language choice and words chosen for the advert’s slogan, it can…

The core layer of Legos satisfies the desire for knowledge and assists in their learning. Children are curious and learn best through hands on interaction. The use of Legos providing a more enjoyable way to learn concepts and skills, encourage children to explore and discover by being creative and experimenting with the building blocks. The second layer, the actual product, would just be the physical product of the Legos, which consists of thousands of little plastic brick pieces that end up…

External Analysis Porter’s Five Forces Analysis I. Rivalry - The competitive rivalry is high, and the major competitors are Hasbro and Mattel. Furthermore, LEGO also has to compete against companies that sell similar products with a relatively low cost. LEGO’s pricing strategy makes the product have almost no price advantage in countries such as China and India, which gives too much space for its competitors’ products. II. Threat of New Entrants – The threat of new entrants in the toy industry…

With the popularity of The Force awakens period, it is good to see that not forgetting the original Lego Star Wars Trilogy, which gives us some great new sets to recreate classic scenes. Case in point, the freezing carbon Bedroom set, which is one of the most iconic moments of The Empire Strikes Back. This set includes a relatively small room, three men - Han Solo, Boba Fett and Ugnaught - and Han Solo in Carbonite pieces. Complexity: This is a relatively small series of 231 pieces, but many…

was always cheerfully asking my mother for “boy toys” because they allowed creativity to flow. Specifically I wanted the huge Star Wars Lego set of the Death Star because it contained millions of tiny and intricate pieces. Although I was never gifted the Death Star, in replacement my mother would buy me colorful sets that contained instructions for building Lego houses, or making a dog park. Over time, I gradually took all of these figurines that I had built apart, and I found myself with an…

Lego has been in the lives of children for many years making it one of the top companies in the market. However, Legos has had its negative streaks and has had to build its self and go back to its roots. By using PESTEL framework, Porter’s 5 Forces and SWOT analysis we are able to have a better idea of the factors that are being considered by Legos in their business. Lego’s political environment and legal environment plays a role on its business because they must take into considerations the…

two toy construction sets, LEGO and Mega Bloks may appear to be simiar; but to those of us who love to build with these sets, they have many more differences than similarities. Some people think LEGO is better than Mega Bloks. Some people would choose Mega Bloks over LEGO. Other people don’t know (or care), but in my opinion, LEGO is better than Mega Bloks in every way LEGO pieces and Mega Bloks pieces might look the same, but they are different in many ways. LEGO, who’s origins are in…

jeb Taylor The manufactured trampoline, as we know it today, was created by two men, George Nissen and Larry Griswold. Around 1935, Griswold, then the assistant gymnastics coach at the University of Iowa, and Nissen, a tumbler on the University of Iowa gymnastics team, "made regular jaunts to Bloomington, Illinois where numerous circus people had their winter homes. Among them were the "Flying Wards", some of the finest trapeze performers in the world. Griswold and Nissen worked out with them…

In 1932, a renowned toy company was founded by a Danish carpenter named Ole Kirk Kristiansen. This toy company is what we know today as LEGO, and I think it is safe to say that we have all seen a Lego brick at some point in our lives. These popular toys are plastic bricks that connect together to create characters, buildings, and cars. In recent years, Lego sets have morphed into complex models that require hours of work to build. They are no longer exclusively children’s toys; now, they are…