Essay on Marketing
by inventing something new (Armstrong, G; Kotler, P; Marketing Principles, 13th edition, pg 549). This kind of approach allows him to re-invent the technology industry by capturing target customers that relied on old technology. By using the Intrepreneurial Marketing Strategy , he uses new approaches by visualizing and creating new ways to add value to his customers’ lives (Intrepreneurial Marketing strategy (Armstrong, G; Kotler, P; Marketing Principles, 13th edition, pg 535).
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