Electronica

Industry: Sine Records will be an all-encompassing record label for the EDM artist who is looking for a reliable and approachable company to release their music through. Our aim will be to forge long-lasting and personal relationships with our artists and our consumers. From the recording process through to the final release of the product, we will endeavour to provide the best service possible. Not only will Sine Records release music, but we will also market sample packs and synthesiser presets that come straight from our artists. This allows for a unique interaction between our artists and their fans, who would like to pursue an interest in music production. As it stands, the majority of the industry’s recorded music is consumed through streaming services. With CD and download sales depleting while streaming services on the rise, it would be wise as a business to adapt to the current market. Find a full breakdown of the music industry in appendix i. http://www.ifpi.org/downloads/GMR2016.pdf With this knowledge, our business model will be based around a dynamic brand with multiple platforms across a number of websites. Predominantly digital, we plan on tapping into the target demographic of EDM music. (Find demographics of EDM music in appendix ii) Having a digitally based company helps us access a global market, while reducing the production costs. Income Streams: With the fall of CD sales, and the rise of streaming, it is harder for record labels to maintain…

My taste in music could best be described as electronic swing, since it is not quite EDM, electronic dance music, and isn't exactly jazz. It's the perfect mix, which presents you with a type of music that resembles art more than a simple melody. Often mistaken for nu-disco, electronic swing creates a modern and dance-floor focused sound that is more readily accessible to the modern ear but that also retains the feeling of live brass and the energetic excitement of the early swing recordings.…

Music in the Digital Era Music is an art that has existed for thousands of years, and over that vast amount of time, music has evolved. From the Medieval period to the classical, and from the modern to the present era, music has slowly become more and more affiliated with technological industry, including computers and even some smart phones. In today’s style of music, most often the elements and instruments being used are actually not instruments at all, but digital sounds created by a…

1. As the Fitness Class Coordinator at GoodLife Fitness, I have been informed that there has been some recent male interest in the dance classes that are held in the facilities co-ed sections. In order to attract men into the GoodLife’s co-ed dance programs, I will be initiating two marketing campaigns in hopes of attracting more men into classes. The objective of both marketing campaigns will not be to make profit, but instead to solve the issue (Crompton,2002) of men not feeling our dance…

The EDM Drug Culture: Problem or Normality? When thinking about the dance music scene, what does one think of? Hard basslines and kicks, loud music, DJs, bright lights, big venues, and the big one, the drugs. Whether you go back twenty years or look forward into the future twenty years, MDMA and various other drugs will always be prevalent in this culture. However, ecstasy is only as dangerous as you make it. House, Acid Techno, and Deep House were all being created around the same time MDMA…

Electronic dance music, or EDM for short, has been a popular choice in music these past couple of years. Although I have heard it multiple times before, whether it’s on the radio or at a house party in Isla Vista, I am not too fond of this music genre. On the other hand, I have a lot of friends who enjoys listening to electronic music. Because EDM is a style that I am personally not used to hearing, I don’t see the appeal in it. So to understand more about the reasoning why people likes EDM, I…

In the past few years, electronic music has grown increasingly popular. With genres ranging from dubstep to hardstyle, it gets confusing knowing what an artist labels themselves as. Flying Lotus is no different, with his unique fusion sound being called “psychedelic electronic.” While Flying Lotus isn’t as well-known as other electronic artists such as Zedd, Skrillex, and others, he has been making a name for himself these past years. Flying Lotus released his fifth studio album titled, “You’re…

On April 14th, I attended a concert performed by Flux Pavilion in Washington, DC. Flux Pavilion is a soloist that plays as a DJ at many concerts. Most often his music would be considered Electronica or Dubstep. Some of the songs that he included in his performance were I Can’t Stop, Pull the Trigger, and Cut Me Out. The people that attended the concert were very in tune with the music getting excited like the DJ jumping up and down and shouting. By the DJ getting excited about the music it made…

The American saxophonist based in Paris, Logan Richardson, released interesting albums in the past to make us curious about his next step. Shift, his Blue Note debut, was recorded with the illustrious Pat Metheny, Jason Moran, Harish Raghavan, and Nasheet Waits, but the new album, Blues People, features a new band whose exploration of sound allows a sensible coexistence between post-bop, blues, hard rock, hip-hop, and electronica. Throughout the 14-song repertoire, a past and present reflection…

French artist and acoustician, Pierre Schaeffer is in the midst of the greatest innovative composers in history; with the making of unconventional sounds mosaics all the way to his established theory of music, Schaeffer materialised and formed a musical insurgence that is still sustained, widely appreciated and followed across the current mainstream music, more powerfully in the styles like hip-hop or electronica music. However similarly to a lot of the composers in Electronia, Schaeffer would…