Cheerios

Thailand, the fourth populous country in ASEAN with more than 67 million population in 2014, is the second target market for General Mills’ Cheerios to enter. With such density of 132 people per sq. km, Thailand market brings a great potential to offer. To measure the culture in Thailand, Hofstede’s cultural analysis was used. In a glimpse, Thai culture looks similar to Indonesian, but not identical. Thailand shows a high power distance, but less power distance than Indonesia, and that explains the rigid hierarchy in that country. This also could be explained as the effect of a monarchical regime in Thailand. Thailand, just like Indonesia, is a highly collectivist country where relationship is the core issues and strictly binded to family.…

Promotion The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars…

Honey Nut Cheerios Highway: The analysis What are in reality marketers telling in their commercials? How do they make us to buy their product? They want our attention and our money and they definitely will do anything to have it all from us. As it is seem all companies are using so much the media to promote their products. They are specially using the TV to expand their products to everyone in America. They use TV commercials, which according to the American Association of Advertising Agencies,…

activities but preferred getting up and running towards the chairs. However, she demonstrated a strong bond with her mother. Every once in a while she made eye contact with all other members in the room until she located her mother. During the singing and story telling time, she stayed away from the crowd, and stayed put near the sitting area and the tables around it. She tried touching all the tables of different colors in order to feel them. This is evidence that infant is seeking…

advertisement for its brand Cheerios. This advertisement eventually had to disable their comment section on YouTube because several consumers felt it was bigoted. This advertisement involves a biracial innocent daughter running up to the kitchen table out of curiosity. She placed the box of Cheerios down on the table and asked her Caucasian mother “are Cheerios good for the heart” because that is what Dad told her. The mother looks at the box of Cheerios and reads the ingredients aloud, then…

Uh-Oh Cheerio! Cheerios has been a part of everyone’s lives for a long time. Babies and children eat this cereal as breakfast or a snack. This must be healthy because mothers wouldn’t give their children food if it weren’t healthy or safe for them. But these mothers aren’t naïve and just looking at the front of the box, but also the ingredients within the cereal. General Mills has been selling Cheerios for the past 70 years, but consumers have been having the issue of GM ingredients even though…

"Mooommmmyy! I want the Cheerios!" wailed Jamy. Jamy is seven and he LOVED Cheerios. "Ok ok," replied Jamy's mom. As she placed the cereal into the small, red cart, Jamy clutched his favorite bear, Nom Nom. As the cart rattled down the wide aisle, Jamy mindlessly dropped his bear. As they were checking out, Jamy realized he didn't have his bear. "Mommy!" he screamed, "I lost Nom Nom!" His mom got him calmed down and walked back to the cereal aisle, not there. She retraced all of her steps, no…

The cheerios commercial of Good Goes Round Anthem, is a great advertising in attracting customers, as it uses marketing techniques such as glittering generalities, plain folks and the use of transfer. Cheerios uses glittering generalities, to portray that by eating their cereal, the consumer will have a happier, healthier, and positive life. The ad shows all sorts of positive and happy experiences in one’s life, whether that be a major event or a normal occurrence, such as graduating, sport…

old cheerio friend. I like your entrepreneur. Now, you need to go achieve and accomplish your fine and extravagant sly endeavors. Salutations, old cheerio friend. I like your entrepreneur. Now, you need to go achieve and accomplish your fine and extravagant sly endeavors. Salutations, old cheerio friend. I like your entrepreneur. Now, you need to go achieve and accomplish your fine and extravagant sly endeavors. Salutations, old cheerio friend. I like your entrepreneur. Now, you need…

In 2014, General Mills released a commercial on television as well as a video on youtube about their cereal Cheerios, that featured a biracial family with a mom, dad and their young daughter. This ad was showing the common message that this campaign has created which is when you eat Cheerios, you are reducing your risk of heart disease. This ad not only highlighted the topic of heart health but also the social topic of the rise and acceptance of biracial families and individuals such as the…