Multi Love
“Just Checking” was published in 2013, it is a General Mills breakfast cereal advertisement for its brand Cheerios. This advertisement eventually had to disable their comment section on YouTube because several consumers felt it was bigoted. This advertisement involves a biracial innocent daughter running up to the kitchen table out of curiosity. She placed the box of Cheerios down on the table and asked her Caucasian mother “are Cheerios good for the heart” because that is what Dad told her. The mother looks at the box of Cheerios and reads the ingredients aloud, then confirmed it is healthy for the heart. Grabbing the box of Cheerios, the little girl quickly runs past the refrigerator, turn, and disappears. In the next scene, …show more content…
The choice of setting indicates he or she does not have to be wealthy to live a healthy lifestyle. The home was mediocre with a warm, bright, and surprising feeling. Cheerios appeals to the use of love of all kinds. This advertisement expresses the story of a little girl who wants to keep her dad healthy. “Just Checking” starts off with a spunky little biracial girl with unruly wavy hair, carrying a box of Cheerios to the kitchen table where her mother appears to be paying bills. The mother has no type of sex appeal, but her hair was down with minimum make-up. She wore a basic blouse while sitting at a circular dinner table. There is a blue ball under the table at her feet. The camera then turns back to the little girl, she has a curious look on her face. She loved her dad so much, she had to confirm that Cheerios cereal is “good for the heart”. The look on this little girl face insinuated she wanted answers and she had a plan. Once the mother answered, the next scene shows the dad waking up from a nap. He has a pile of Cheerios on the left side of his chest, where the heart is located. The advertisement ends with a bright yellow screen, Cheerios rolling around, with the word “Love” in black writing using a Cheerio for the period. Cheerios were not just selling their product, they were also showing love and a modern …show more content…
Same race families no longer represent the all-American family since Interracial dating has shown continuous growth. To emphasize, Cheerios used a progressive modern-day family, which proves that Cheerios is progressively accepting these type relationships. Cheerios was not afraid to express how diverse they can be while promoting the sales of their product. They use a biracial child, Caucasian mother, and an African American father to promote sells through a modern-day family. Cheerios left the nationality of the father until the end because it did not matter what ethnic group he came from. Cheerios wanted to remind society, there are families that look this way, multiethnic families do exist, and we support that multiplicity. When it comes to supporting beneficial health, Cheerios support all kinds of
“Just Checking” was published in 2013, it is a General Mills breakfast cereal advertisement for its brand Cheerios. This advertisement eventually had to disable their comment section on YouTube because several consumers felt it was bigoted. This advertisement involves a biracial innocent daughter running up to the kitchen table out of curiosity. She placed the box of Cheerios down on the table and asked her Caucasian mother “are Cheerios good for the heart” because that is what Dad told her. The mother looks at the box of Cheerios and reads the ingredients aloud, then confirmed it is healthy for the heart. Grabbing the box of Cheerios, the little girl quickly runs past the refrigerator, turn, and disappears. In the next scene, …show more content…
The choice of setting indicates he or she does not have to be wealthy to live a healthy lifestyle. The home was mediocre with a warm, bright, and surprising feeling. Cheerios appeals to the use of love of all kinds. This advertisement expresses the story of a little girl who wants to keep her dad healthy. “Just Checking” starts off with a spunky little biracial girl with unruly wavy hair, carrying a box of Cheerios to the kitchen table where her mother appears to be paying bills. The mother has no type of sex appeal, but her hair was down with minimum make-up. She wore a basic blouse while sitting at a circular dinner table. There is a blue ball under the table at her feet. The camera then turns back to the little girl, she has a curious look on her face. She loved her dad so much, she had to confirm that Cheerios cereal is “good for the heart”. The look on this little girl face insinuated she wanted answers and she had a plan. Once the mother answered, the next scene shows the dad waking up from a nap. He has a pile of Cheerios on the left side of his chest, where the heart is located. The advertisement ends with a bright yellow screen, Cheerios rolling around, with the word “Love” in black writing using a Cheerio for the period. Cheerios were not just selling their product, they were also showing love and a modern …show more content…
Same race families no longer represent the all-American family since Interracial dating has shown continuous growth. To emphasize, Cheerios used a progressive modern-day family, which proves that Cheerios is progressively accepting these type relationships. Cheerios was not afraid to express how diverse they can be while promoting the sales of their product. They use a biracial child, Caucasian mother, and an African American father to promote sells through a modern-day family. Cheerios left the nationality of the father until the end because it did not matter what ethnic group he came from. Cheerios wanted to remind society, there are families that look this way, multiethnic families do exist, and we support that multiplicity. When it comes to supporting beneficial health, Cheerios support all kinds of