Cinnamon Toast Crunch Document Analysis

Improved Essays
In many advertisements of the cereal brand “Cinnamon Toast Crunch” the slogan “Why do kids love the taste of Cinnamon Toast Crunch?” can be seen or heard. This is in reference to the product and their consumer. It is portrayed as a life long question that everyone will always ponder. It would be my best bet that they are trying to get parents to buy the product for themselves or their children to see if they can find out the answer. On more recent television commercial advertisements the slogan “Crave those crazy squares” can be heard along with an animated cinematic of anthropomorphic pieces of the Cinnamon Toast Crunch cereal going crazy over the smell of each other, resulting in them performing silly antics and shenanigans that involve cannibalizing

Related Documents

  • Improved Essays

    For example, the author of this commercial obviously thinks that Charmin is the number one brand for toilet paper. That is all an opinion though because everybody has different tastes. Since the author believes that Charmin is the best toilet paper around, it must also mean that the author believes that it is the softest and longest lasting toilet paper. Another appeal that is used is pathos. The bears set off an emotional aspect that gets the audience to watch the commercial.…

    • 871 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Shamelessly, they use advertising strategies typically used in large commercial settings to their own advantage, twisting them into humorous versions that humanize the adopting experience. For example, the very first segment of the commercial nods to infomercials, as the narrator asks the audience, “Has your goldfish lost its novelty? Do potted plants not excite you like they used to?” While this dialogue seems childish and hard to take seriously, it serves a greater purpose of setting an informal tone throughout the rest of the commercial, all while pulling in a wide range of audiences—both kids and adults can easily recognize the rhetorical identifying questions made famous through numerous infomercial openings. Additionally, it quickly becomes obvious that FurKids is satirizing this format through their using of a poorly-drawn paper “goldfish” in a small clear container to substitute a real, apparently unsatisfying fish in its bowl.…

    • 1508 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The message of this advertising is obviously to attract us and get our attention. This ad has to infleunce us or encourage us to get some food from Macdonald or more precisely to go and buy some "filet-o-fish" .So they want to convince us, to buy their food , make us want their food. But if we look closer on the ad, it's a little bit disgusting and scary . For us this a complete failure because instead to encourage us to go eat their " filet-o-fish, it repel us .Maybe if we turn to the point of view of a children it can be for him very funny and cool .…

    • 406 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Adults and teens are the ones that care more about their hygiene than a kid who would chew it for fun. For kids, the ad gives them imagination; it shows some fun that makes kids can appeal to it because of the…

    • 787 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sit-In and the Southern Leadership Training and Strategy Planning Conference The Youth Division of the South East NAACP document plans and maps out the future of the Lunch Counter Sit-Ins and Desegregation. The 1960 Youth Division Primary Documents highlight student arrests, demonstrations held by the students in the South Eastern Region, conferences, and plans of action. The document is significant due to it being a written record of what happened and how the Youth Lunch Counter Sit-Ins were formed and organized. The documents are important to let other college students of this day and age know what the people before them went through and how to know how brave they were fro putting their lives on the line for what they believed in.…

    • 536 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Most cereals geared toward children sell energy, excitement, adventure, and the potential for fun…” (Luntz 356). The vivid example of children’s cereal allows me to agree with his point that marketing provides different experiences with cereals. That is just one of the many ways Luntz uses logos to explain and confirm his ideas. The first main idea Luntz presented was that, “The company persona is the sum of the corporate leadership, the corporate ethos,the products and services offered, interactions with the consumers, and, most importantly, the language that ties it all together” (Luntz 354).…

    • 1238 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Eric Schlosser's short story “Kid Kustomers” is about how big companies are able to persuade children to like their product by advertising it with things they adore and use on the daily. Kids have always been an easy target to manipulate whether it's from clothing stores or restaurant chains. During the 1980’s is when kid advertising blew up and is actually known as, “the decade of the child consumer”. Schlosser states how working parents felt guilty from not being able to spend more time with their kids and would often buy them items they wanted to buy their happiness. Childrens nagging has been known to be able to make parents feel annoyed with their child and to make them be quiet is to get what they have been asking for.…

    • 1079 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    General Mills has made huge buzz surrounding the removal of artificial flavors, and coloring from all of their cereals. This was the most recent step for the company in tackling the consumers’ concerns on the possible health risks of genetically modifying food while also becoming greener. General Mills supplemented their plan into motion by releasing a new campaign, “Parent Promises” which correlates parents’ concerns for their children in their early development, and good food that will aid in their growth. The ad was more on the personal side as the calligraphy used showed that of handwritten notes which helped make it more authentic. I believe that General Mills did a good job in appealing to families from this perspective, while also making…

    • 147 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    The commercials warns you to never put bananas in the refrigerator. Next we are told that doctors are recommending the wonderful bananas to babies, since the fruit is so good for the baby everyone should eat it too. The commercial ends with the female banana repeating “Ci!”. This advertisement created the use of bananas in the everyday american diet where it did not exist before. With its recommendations on how to enjoy it to its stating that doctors suggest bananas for babies Americans were convinced that they need to introduce bananas into their diet.…

    • 1234 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    One Day Of Menu Analysis

    • 241 Words
    • 1 Pages

    Every day of orientation we were told to be wary the cookies in the cafeteria, we were warned that they were the whole reason for the “freshman 15,” and that we should stay away. It became pretty clear that the whole school seems to be in love with the cafeteria’s cookies, but why? It seems to me that the student body loves these cookies not only because they are delicious, but also because of the memories that they remind people of when they eat them. Most people have fond memories of baking, decorating, and eating cookies with their family members, whether for the holidays or just for fun. As a result, most people have deep rooted appreciation for cookies along with the warmth and happiness that they bring around.…

    • 241 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    David Barboza’s article “If You Pitch It, They Will Eat” he makes the claim that fast food marketing geared towards children is what will make the most money and he explains how. Barboza talks about how statistically this is changing eating habits and what we are doing to fix this. Barboza brings up interesting facts on how places like McDonald's makes their money and how marketing affects kids. He also brings up statements from authorities that backup his claims and that would further engage the reader by bringing up smaller details that we are consumers wouldn't even consider. His statistics would be the number of schools that have changed their operation and the percentages of health problems adding on to the obesity epidemic.…

    • 806 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Kellogg’s Frosted Flakes uses the idea that families need their cereal to have a good day and a good life, as parents are increasingly worried of a healthy breakfast in the morning to start their child’s successful day. Kellogg’s Frosted Flakes is connecting to the consumer’s emotions of worry and concern and this is a very successful method as supported by the article by Martin Lindstrom, “emotions are the way in which our brains encode things of value, and a brand that engages us emotionally...will win every single time”(Lindstrom). What Tony the tiger means when he speaks connects to the consumers, convincing them of buying the cereal because they start to believe what he is saying as true and right. So, afterward, they only want to buy what they think is the best and what…

    • 1909 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    (Moore, E. S., 2000). Children have a great appeal to brand as they are being endorsed by many branded characters or celebrities they have grown up watching and aspire to be and fall into the marketer’s traps. In addition markets have further implanted ads into media sources children use by specifically targeting them based on personal preferences. The ads being marketed to children based on preferences disguise themselves in such a way which would make using specific brands as a form of personal expression (“The Marketing of Products to Children”). Thus, the immense advertisement children face, market to the vulnerabilities a child might have, making them naively purse a fake sense of…

    • 1504 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Oreo, a renowned brand name known all around the world, is one of the most famous brands to sell their unique "chocolate sandwich cookies". With a sweet creamy filling sandwiched together by two delicious chocolate wafers, Oreo earns its place in everyone's stomachs. But over the years, this classic plain old round Oreo does get boring for many people, wouldn't it be fun if we could eat Oreo's the way we want to? That's why the goal for Oreo's new ad campaign "Play with Oreo" targets YOUR different emotions and feelings about Oreo with their advertisement to persuade you to "play" with Oreo in different ways.…

    • 1208 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Constant advertising: we will use popular Instagramers and youtubers for product placement in their instagram posts and videos. Targeting market Cereal is targeting all ages and demographics with no exceptions -Children/adolescents (consumers): will be asking for the cereal and eating the cereal. -Parents (customers): will approving of and purchasing of the cereal. -Lifestyle, People who want to lose weight or maintain their figure. Survey process…

    • 853 Words
    • 4 Pages
    Improved Essays