Play With Oreo's Ad Campaign

Improved Essays
Oreo, a renowned brand name known all around the world, is one of the most famous brands to sell their unique "chocolate sandwich cookies". With a sweet creamy filling sandwiched together by two delicious chocolate wafers, Oreo earns its place in everyone's stomachs. But over the years, this classic plain old round Oreo does get boring for many people, wouldn't it be fun if we could eat Oreo's the way we want to? That's why the goal for Oreo's new ad campaign "Play with Oreo" targets YOUR different emotions and feelings about Oreo with their advertisement to persuade you to "play" with Oreo in different ways.

In this advertisement, Oreo uses the technique vectors to show the viewer its process of the different ways to "play with Oreo". In this ad, we are first drawn to the man in the ad, appearing to hold an expression that displays an eagerness
…show more content…
The Oreo, which appears as a half whole and half crushed cookie in a cup; demonstrates the original Oreo, a plain cookie sandwich, and its transformation of getting crushed. This portrays the fact that even if you change the Oreo in different ways (eg. crushing it), the Oreo is still an Oreo even if you alter it. The words "Crush It" and Chinese words "碎一碎" are displayed in white in the middle of the ad in between the broken Oreo. This demonstrates that along with many ways to play with Oreo there are also many ways to crush an Oreo, which is why they don't show the task of crushing the Oreo. Even the marketers of Oreo show they are having fun playing with themselves by displaying the words in the top corner of the ad: "Play with Oreo" where the O in Play with OreO is replaced with the actual Oreo cookie. Finally, you are drawn to the blue background of the ad which can be interpreted to signify an x-ray, or in this case, the inside works of

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