Cereal
Market Mix
Product
We want our consumers to know that Cereal is a healthy option for a snack. It is full of nutrients and made of healthy ingredients such as whole grain, flax seed and we have replaced sugar with a natural sweetener “stevia” which tastes exactly like sugar and it contain “Zero” calories. We are portraying the message that “Healthy food can taste good”. The packaging of the product comes in different look according to who we are segmenting it to. For adult consumers the packaging has a luxury look, with a more stylish appealing design in the aim of our target segment of adults, so that the package conveys a more high classed and adult type meal. Inside the box there is a zip lock bag, instead of the usual bag which …show more content…
We will need an ongoing exposure in many different ways; firstly make them aware of the product, secondly convince them to give the product a try and finally to keep them wanting to purchase Cereal regularly. By strategic constant advertising and promotional prizes and giveaways using social media as a tool there is high probability the target market will become regular Cereal consumers.
Giveaways: ITunes and Google play gift cards placed inside the cereal box, this tactic would be highly appealing to adolescents.
Constant advertising: we will use popular Instagramers and youtubers for product placement in their instagram posts and videos.
Targeting market
Cereal is targeting all ages and demographics with no exceptions
-Children/adolescents (consumers): will be asking for the cereal and eating the cereal.
-Parents (customers): will approving of and purchasing of the cereal.
-Lifestyle, People who want to lose weight or maintain their figure.
Survey process
Here is a series of simple guidelines we followed in our survey:
● First it indicates what is the objective of the survey so that the interviewee be clear
● Keep a simple and simple language all the time
● Create several blocks of questions. Ideally are 3 or 4
Market Mix
Product
We want our consumers to know that Cereal is a healthy option for a snack. It is full of nutrients and made of healthy ingredients such as whole grain, flax seed and we have replaced sugar with a natural sweetener “stevia” which tastes exactly like sugar and it contain “Zero” calories. We are portraying the message that “Healthy food can taste good”. The packaging of the product comes in different look according to who we are segmenting it to. For adult consumers the packaging has a luxury look, with a more stylish appealing design in the aim of our target segment of adults, so that the package conveys a more high classed and adult type meal. Inside the box there is a zip lock bag, instead of the usual bag which …show more content…
We will need an ongoing exposure in many different ways; firstly make them aware of the product, secondly convince them to give the product a try and finally to keep them wanting to purchase Cereal regularly. By strategic constant advertising and promotional prizes and giveaways using social media as a tool there is high probability the target market will become regular Cereal consumers.
Giveaways: ITunes and Google play gift cards placed inside the cereal box, this tactic would be highly appealing to adolescents.
Constant advertising: we will use popular Instagramers and youtubers for product placement in their instagram posts and videos.
Targeting market
Cereal is targeting all ages and demographics with no exceptions
-Children/adolescents (consumers): will be asking for the cereal and eating the cereal.
-Parents (customers): will approving of and purchasing of the cereal.
-Lifestyle, People who want to lose weight or maintain their figure.
Survey process
Here is a series of simple guidelines we followed in our survey:
● First it indicates what is the objective of the survey so that the interviewee be clear
● Keep a simple and simple language all the time
● Create several blocks of questions. Ideally are 3 or 4