Analysis Of Kellogg's Frosted Flakes

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It’s easy, cheap, and good for you. This is how advertising works for many products and Kellogg’s Frosted Flakes is no exception. Kellogg’s Frosted Flakes is a cereal brand that sells sugar-coated corn flakes. This cereal does appeal to the healthy ideas of society as many Americans are becoming more health conscious and start caring about eating a meal 3 times a day. Eating breakfast, cereal, is now a vital part of the morning and daily routine of many people and Frosted Flakes is a strong force behind this. Families are the ones most targeted by Frosted Flakes because it appeals to the values and worries a parent has towards their children and connects with children by being sugary and having a fun mascot. There is always a trustworthy and …show more content…
His slogan is always said after consumers finish eating cereal and go out to become successful. The slogan is another icon of the brand and is attention-grabbing towards children when they hear about the cereal. The brand uses it to attract children and parents. Children remember something catchy that a fun tiger said, while parents see a slogan, where Kellogg's is directly referring to the cereal, but also indirectly referring to the people who eat the cereal. Once they eat the cereal they become great in life because they ate a great cereal, which is the brand’s main message and appeals to parents wanting the best for their child’s future. Kellogg’s Frosted Flakes uses the idea that families need their cereal to have a good day and a good life, as parents are increasingly worried of a healthy breakfast in the morning to start their child’s successful day. Kellogg’s Frosted Flakes is connecting to the consumer’s emotions of worry and concern and this is a very successful method as supported by the article by Martin Lindstrom, “emotions are the way in which our brains encode things of value, and a brand that engages us emotionally...will win every single time”(Lindstrom). What Tony the tiger means when he speaks connects to the consumers, convincing them of buying the cereal because they start to believe what he is saying as true and right. So, afterward, they only want to buy what they think is the best and what …show more content…
They have many family references on the box of Frosted Flakes that include the box being called family size and offering family rewards. Kellogg’s Frosted Flakes uses family to increase their credibility and appeal to parents wanting to buy the product. It shows that other families buy the product, so the parents looking at the box will feel more reassured. They see that many families trust this cereal to the point that brand has rewards for them. The brand tries to prove their worth by showing that families trust them and this is because they are a good cereal that parents would let their kids eat. Jack Powell supports this idea when he states, “It feeds on the human emotion of, “if everyone has one, I want one too,” by making a certain product seem desirable by all.”(Powell). Consumers, in general, like to use products that have recommendations because they know that if many people use and like it, then the result is most likely good. It helps the consumer feel safe and good about using it because everyone else does. They become part of the bandwagon and this allows for success from the brand’s point of

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