Super Bowl advertisements are famous for their elaborate productions and are often are more talked about than the event itself. These commercials have become cultural touchstones, but the advertisements have one job and that is to convince a potential customer to buy or use a company’s product or service. The Weight Watchers advertisement is a perfect example of how effective advertisements can be in only a few short seconds.
What this commercial is really selling underneath its veneer of supposed helpfulness is emotional manipulation as it preys on people’s insecurities regarding their weight and shame them for eating food
that may not be considered healthy. The primary audience for this kind of ad are people who emotionally vulnerable and