Question One One thing I found intriguing in the reading was the psychological aspect of ads. The article, “The Truth About False and Deceptive Advertising” by Sienna Cossman, goes in depth on how ads can target our conscious. “Advertisements operate on two tracks: the conscious, using information you can read and understand, and, more commonly, the subconscious, using information and techniques that you are not clearly aware of.” (“Truth About False…”). For example, the sound of opening a carbonated drink or the sound of a motorcycle passing by targets the subconscious area of the brain. It was hard to believe that these types of sounds activate the same areas of the brain that gambling and jogging do. I found that most interesting because
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This slogan is mere puffery because it’s a statement that expresses a subjective view on coffee in America. However, I can see it deceiving consumers into thinking Dunkin Donuts is the American way to have your coffee with these types of ads. Dunkin Donuts also tried to trademark that slogan but the U.S. Patent and Trademark Office found the meaning not sufficient enough to be registered as a trademark. Also, their current slogan, “American Runs on Dunkin”, might suggest everyone else in American drinks Dunkin. Perhaps they want you to feel left out if you don’t drink Dunkin. Surely there’s no way to know where the best coffee in America is because consumers have their own …show more content…
The ad shows a questionable caption with a POM Wonderful bottle on the side. The bottle is shown with a noose around its neck. The caption claims you can “Cheat Death” (“POM”) by drinking their product. The eight ounces of antioxidants are said to prevent “…premature aging, heart disease, stroke, Alzheimer’s, even cancer.” (“POM”). The ad convinces you that drinking this product will ultimately save your life. I believe these claims are greatly exaggerated. I highly doubt drinking pomegranate juice would prevent death. Even the FTC filed a lawsuit against POM because of their claims. The ruling ended up in the FTC’s favor. “…there’s not enough scientific evidence or clinical proof to show pomegranate juice prevents, treats or reduces the risk of heart disease, prostate cancer or erectile dysfunction”
This slogan is mere puffery because it’s a statement that expresses a subjective view on coffee in America. However, I can see it deceiving consumers into thinking Dunkin Donuts is the American way to have your coffee with these types of ads. Dunkin Donuts also tried to trademark that slogan but the U.S. Patent and Trademark Office found the meaning not sufficient enough to be registered as a trademark. Also, their current slogan, “American Runs on Dunkin”, might suggest everyone else in American drinks Dunkin. Perhaps they want you to feel left out if you don’t drink Dunkin. Surely there’s no way to know where the best coffee in America is because consumers have their own …show more content…
The ad shows a questionable caption with a POM Wonderful bottle on the side. The bottle is shown with a noose around its neck. The caption claims you can “Cheat Death” (“POM”) by drinking their product. The eight ounces of antioxidants are said to prevent “…premature aging, heart disease, stroke, Alzheimer’s, even cancer.” (“POM”). The ad convinces you that drinking this product will ultimately save your life. I believe these claims are greatly exaggerated. I highly doubt drinking pomegranate juice would prevent death. Even the FTC filed a lawsuit against POM because of their claims. The ruling ended up in the FTC’s favor. “…there’s not enough scientific evidence or clinical proof to show pomegranate juice prevents, treats or reduces the risk of heart disease, prostate cancer or erectile dysfunction”