A Rhetorical Analysis Of Tony The Tiger Advert

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In 1952, Mark Provensen was the creator in illustrating Tony the Tiger. Before they chose to make the face of Frosties a tiger, there was a competition between the tiger, a kangaroo, an elephant, and a gnu. Tony the Tiger was the most popular to public, and that’s why Frosties decided to put the tiger on it’s box of cereal. When this began, the tiger wasn’t as muscular as the one today. The purpose of this was to show children that if they were to eat the frosted flakes, then they would grow lean and strong like the tiger (History of Tony).

This commercial was meant for the children. If they seen this advertisement on tv they would choose to tell their parents that they wanted it; that they wanted to be like the tiger. With the tiger being an imperative aspect in persuading children to want the product, this commercial is an example of pathos. The value of the children wanting this product is only because they think it will make them lean and strong, just as it did for Tony the Tiger (Tiger Biography).
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Tony suggests that the Frosted Flakes taste good when he say’s “They’re Grrrrreat”. With that being said, if the children were to eat the Frosted Flakes they could possibly be a strong, lean, and tough person. Today, Tony the Tiger is featured to drive the force behind kids achieving their dreams by playing sports and being active (Tony the

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