General Mills has made huge buzz surrounding the removal of artificial flavors, and coloring from all of their cereals. This was the most recent step for the company in tackling the consumers’ concerns on the possible health risks of genetically modifying food while also becoming greener. General Mills supplemented their plan into motion by releasing a new campaign, “Parent Promises” which correlates parents’ concerns for their children in their early development, and good food that will aid in their growth. The ad was more on the personal side as the calligraphy used showed that of handwritten notes which helped make it more authentic. I believe that General Mills did a good job in appealing to families from this perspective, while also making
