Everywhere we go nowadays, advertisements are prevalent all over; making it difficult to depict an underlying meaning seeing as you are constantly surrounded by them. Whether you are out and about, or sitting at home watching TV, products are constantly being displayed that you “need to get.” Some gimmicks and sayings that are used to promote these services or items are completely ridiculous, or even offending. There are many ads that have hidden messages that pertain to topics such as race, gender, class, and disability that can be stereotypical and insulting. A particular advertisement that caught my attention was an ad campaign from Suitsupply called “Toy Boys” which featured many pictures of men playing on blown up women's bodies like
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There are different rhetorical appeals that can be found in different advertisements if you look closely. Suitsupply's advertisements use Pathos appeals which are used in an attempt to generate emotions. These ads generated many feelings of disbelief and disgust. No one could believe that nowadays a men's clothing company would degrade woman and portray them as objects. Many angry people took to twitter and other social media platforms to express their disgust for the ads. One tweet reads, “It’s 2016 and a mass menswear brand is using a sexist, derivative ad campaign. Women are not objects.” Even after all of the complaints, the company stood with their view and reasoning for the campaign. Never once did they apologize or regard the fact that people everywhere were upset about how they were treating women as …show more content…
The company's CEO Fokke de Jong said, “If you want to read any form of sexism in here then it has to be towards the men. They obviously do not have the upper hand here.” This statement is not true based on how the woman are portrayed and how the men are seen taken advantage of them. It isn’t like the ad features women climbing on men; it shows woman as the weaker party. The chances of ever finding an advertisement with women degrading men is slim to none. Women are always thought of as weak, no matter how many things they accomplish or prove. The CEO is completely wrong to say that women have the upper hand when the men are seen literally climbing on them like they are
There are different rhetorical appeals that can be found in different advertisements if you look closely. Suitsupply's advertisements use Pathos appeals which are used in an attempt to generate emotions. These ads generated many feelings of disbelief and disgust. No one could believe that nowadays a men's clothing company would degrade woman and portray them as objects. Many angry people took to twitter and other social media platforms to express their disgust for the ads. One tweet reads, “It’s 2016 and a mass menswear brand is using a sexist, derivative ad campaign. Women are not objects.” Even after all of the complaints, the company stood with their view and reasoning for the campaign. Never once did they apologize or regard the fact that people everywhere were upset about how they were treating women as …show more content…
The company's CEO Fokke de Jong said, “If you want to read any form of sexism in here then it has to be towards the men. They obviously do not have the upper hand here.” This statement is not true based on how the woman are portrayed and how the men are seen taken advantage of them. It isn’t like the ad features women climbing on men; it shows woman as the weaker party. The chances of ever finding an advertisement with women degrading men is slim to none. Women are always thought of as weak, no matter how many things they accomplish or prove. The CEO is completely wrong to say that women have the upper hand when the men are seen literally climbing on them like they are