Subway Advertisement: Analysis Essay “The greatest wealth is health” (Rasmussen College). This was said by Virgil who was a famous Roman poet many hundreds of years ago. It is interesting to see how many quotes are based on our health; yet, many people still do not take care of themselves. Everyone wants to be healthy; however, most people do not want to put in the effort to live a healthy life style. When someone says the word “healthy” the first thing that most people think about is broccoli and carrots and all sorts of vegetables; majority of people, especially kids, do not want to sacrifice eating junk food in order to stay healthy. This Subway advertisement is trying to bring across a message that you can be healthy and not necessarily
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This advertisement is most likely aimed at a group of people who are parents and wish their kids to stay healthy. The advertisement may also affect a child that looks at the picture of the overweight kid on the sign, and might become worried that they are going to become overweight as well. So this ad would influence people who are more concerned about how they look or their kids look, then the people that do not really care. This advertisement uses a dark blue background and a yellow sign as the larger picture in order to get the audience’s attention. The blue color stands for health and healing while the yellow that it contrasts with stands for sickness or to caution about something, like the phrase that it has in white right in the middle that says: “Overweight kids have an 80% chance of becoming overweight adults” (Subway advertisement by Nicole Riccio). By targeting parents and bringing up statistics the advertisement is trying to make parents aware of their child health. Also by using colors that contrast against each other it carries a message of caution about health and healing. In this way the advertisement manages to grasp the attention of the audience that it is trying to …show more content…
In this case the problem is overweight children and unhealthy food and the solution is Subway. Some advertisements tend to use big words and scientific terms in order to sound sophisticated, on the contrary this advertisement uses a vocabulary that is understandable to most people and those who have less education. On this advertisement page the largest of all the pictures is the one with the sign of the overweight child which alone shows the people reading the advertisement a problem that is known to be common in America. The white text encourages the reader to think about their own health and their child’s health. This advertisement is trying to make the audience think that subway cares about their child’s health just as much as they do and for this reason are promoting their products. One of the most important things in an advertisement is to connect the audience to the product. In addition, by using simple language and saying that by giving kids subway it will benefit the kids for the rest of their lives it nearly makes a parent feel guilty if they do not buy subway for their
This advertisement is most likely aimed at a group of people who are parents and wish their kids to stay healthy. The advertisement may also affect a child that looks at the picture of the overweight kid on the sign, and might become worried that they are going to become overweight as well. So this ad would influence people who are more concerned about how they look or their kids look, then the people that do not really care. This advertisement uses a dark blue background and a yellow sign as the larger picture in order to get the audience’s attention. The blue color stands for health and healing while the yellow that it contrasts with stands for sickness or to caution about something, like the phrase that it has in white right in the middle that says: “Overweight kids have an 80% chance of becoming overweight adults” (Subway advertisement by Nicole Riccio). By targeting parents and bringing up statistics the advertisement is trying to make parents aware of their child health. Also by using colors that contrast against each other it carries a message of caution about health and healing. In this way the advertisement manages to grasp the attention of the audience that it is trying to …show more content…
In this case the problem is overweight children and unhealthy food and the solution is Subway. Some advertisements tend to use big words and scientific terms in order to sound sophisticated, on the contrary this advertisement uses a vocabulary that is understandable to most people and those who have less education. On this advertisement page the largest of all the pictures is the one with the sign of the overweight child which alone shows the people reading the advertisement a problem that is known to be common in America. The white text encourages the reader to think about their own health and their child’s health. This advertisement is trying to make the audience think that subway cares about their child’s health just as much as they do and for this reason are promoting their products. One of the most important things in an advertisement is to connect the audience to the product. In addition, by using simple language and saying that by giving kids subway it will benefit the kids for the rest of their lives it nearly makes a parent feel guilty if they do not buy subway for their