Slim Star's Advertisement Analysis: Cheerios

Amazing Essays
Promotion
The product developed as a competitor to Cheerios is named Slim Stars. The logo consists of a star inside a circle and says Slim Stars on top in black on a large font and under the circle it says Tasty and Will Slim You Down, Slim Stars’ Unique Selling Proposition, in a smaller font. The purpose of using a star in the name of the brand and as a picture in the logo is to build an image of a healthy cereal as popular. Teenagers and parents are the key target audience for Slim Stars because they are always aware of what new breakfast options come out and are willing to try new products. The objective of the advertisement is a pull strategy where Slim Stars wants its target audience to gain demand for the product by emphasizing the value
…show more content…
Slim Stars should spend at least 30 million dollars in advertising. Six big name cereal products get at least 30 million dollars spent on advertising and if Slim Stars wants to become well known with the public a good amount of money will have to be spent on advertising. Informative advertising will be key as creating and building brand awareness will be important. Slim Stars will advertise on social media such as Facebook and Instagram to target teenagers and parents. On Facebook there will be advertisements which will show the box of Slim Stars with a celebrity holding it and when the ad is clicked the person will be taken directly to the Slim Star 's’ Facebook page. On the Slim Star 's ' Facebook page there will be details about the product including ingredients, facts on the health benefits Slim Stars has to offer, and even pictures of celebrities holding Slim Stars. People will be able to comment on the page and will also be allowed to put pictures on the page. Slim Stars will advertise on Instagram through placing a picture of the Slim Stars logo on the home page. Many teenagers use Instagram and will gain awareness and knowledge about the brand Slim Stars and its …show more content…
We want to enter the cereal and breakfast market with a bang and mass marketing is the way to do that. We want to see Slim Stars on the shelves of the largest grocery stores in the country such as Walmart, Kroger, and Publix. We will not sell the product directly to the consumer, but it will be sold through a retailer like most major food products. We believe that we will have more success this way since it allows the product to be displayed in thousands of stores nationwide rather than just our online shop or small stores. The Slim Stars brand looks to build mutual trust with our retail partners and we hope to have common goals to be able to market and successfully sell our product to as much people as possible who are looking for a healthy alternative to their morning cereal. By having open communication and successful partnerships with our retailers we envision our product to have a great impact in a short amount of time. Slim Stars can also be bought online through the Slim Stars website. The ability to let customers purchase Slim Stars online can save them time from going to the

Related Documents

  • Decent Essays

    Breakfast Cereal

    • 967 Words
    • 4 Pages

    Changing preferences of the consumer, strength of the competitor’s brand and economy can be the possible threat that might affect the new breakfast cereal growing market share. Other options for Marketing Mix The objectives of marketing for the new breakfast cereals must be SMART for this product. To market the product that is nutritious and healthy which the consumers of different age groups enjoy to eat due to the energy and other ingredients gathered at the start of the day. It is strongly promoted within the marketing as it needs to target parents of the children that are aged between 6-12 and also young men that are athletic in nature. It is also to be noted that the main ingredient in the breakfast cereals are 90%+ wheat, fibre and other minerals.…

    • 967 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Chobani Case Study

    • 1447 Words
    • 6 Pages

    He took the time and tapped into the experience of an expert to ensure Chobani was the highest quality than any other yogurt on the market. The product created was in a class of its own and it needed to be promoted as such. Hamdi wanted Chobani to stand out on the supermarket shelves, so he created a cup with a wide opening and a colorful label to stand out against its competitors. Chobani was placed in large grocery store chains to be assessable to as many consumers as possible. To get the word out a very well received CHOmobile was done to provide samples of the yogurt across the country.…

    • 1447 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Summary: General Mills

    • 1109 Words
    • 5 Pages

    Both GM and nestle operates in various different countries which is also an added advantage since they don’t have to begin from scratch. General Mills product quality and technology combined with Nestlé’s recognition, Brand Name and worldwide presence, CPW will be able to benefit big-time. Evaluate the international competitiveness of CPW compared to the Kellogg Company. CPW is the second in world’s cereal market, where Kellogg’s takes the lead. Kellogg’s was the world’s first cereal producer found in 1800, in order to serve people with special vegetarian dietary needs.…

    • 1109 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    The first few food stores can be located very close by to the “high velocity” food distribution centers, making it easy and inexpensive to deliver the products to the new grocery stores. If the stores make an impact and increase sales, Wal-Mart can plan on the growth of these grocery…

    • 1848 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Fast Food Diseases

    • 1561 Words
    • 7 Pages

    Parents cannot restrict their children from wanting fast food because when they see an advertisement pop up while playing Angry Birds or a commercial while watching the Nickelodeon channel, they are going to want a Big Mac meal. Another example is that there was a commercial advertising Trolli gummy. With the target audience being teens the marketing team just build upon their childhood love of all things gummy. Despite the fact that the children are the easiest to be persuaded by advertisements, adults are also subject to them. Deals such as free delivery, buy one get one free, and so forth are instruments in the persuasion process.…

    • 1561 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Marketing goal for promoting the healthy products offered by Simply Scrumptious Smoothies include sampling the product, offering coupons and discounts, and to have a health conscious local celebrity endorse and promote the product. Simply Scrumptious Smoothies will encourage feedback from the consumer on its products, pricing, and promotions to insure the success of its…

    • 829 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Providing such an assortment of goods provides consumers with the convenience of fulfilling all of their needs in one place, which can be considered another competitive advantage of Wal-Mart. The generic strategy which Target is pursuing is differentiation strategy in which they aim to provide customers with a high quality of goods. Target strives to offer a unique assortment of products through their design partnerships, portfolio of owned Target owned brands, as well as an organized selection of signature national brands. Target has also recently expanded on their “Year Round Price Match Guarantee” policy to combat against online competitors to give consumers the best…

    • 2153 Words
    • 9 Pages
    Decent Essays
  • Decent Essays

    The juxtaposition of the scrumptious chocolate vanilla creamed cookie and the joyful lunchbox make Oreos extremely tempting to purchase. By glancing at the advertisement, the audience will see the glossy cool blue and creamy white colors with positive wording of how special the Oreo is and how the practicality of the product, but the audience is missing is the in-depth view of what they are actually feeding themselves or their…

    • 1996 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    4) Promotion: Objective: Aashirvaad through its promotion initiatives is trying to increase its brand visibility and win its customer preference. It has divided its promotional strategies into two segments: • Sales promotion: o It has been trying to penetrate in the regions where the concept of branded flour is new by distributing free 1kg packs of Aashirvaad atta so that the consumers get to feel the difference between the local flour and branded flour. o Also in collaboration with the local fast food retail chains, Aashirvaad has started providing a discount coupon of the retail outlet with every purchasing of Aashirvaad atta. o Also to create a bonding with its target customers, it has announced contests for housewives by the name ‘Chatur Grihini’ • Advertisements o Aggressive advertisements on television in order to target the Indian housewife have been its main motto. o Creating exclusive Aashirvaad stores in order to offer convenient access.…

    • 1114 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    The marketing mix comprises the company's strategic tools kit for establishing strong positioning in intended markets. (Kotler, et al., 2011) Kellogg balances the 4Ps by offering a wide range of popular products and regularly introducing exciting new products to the market (Product), pricing its products to ensure that customers receive the best possible product for their money (Price), help ensuring its products are available wherever shoppers are, from supermarkets, to the internet or on-the-go, and by understanding shopper…

    • 1215 Words
    • 5 Pages
    Decent Essays