3. In my opinion, it would make sense to defend Kraft, General Mills, and Kellogg’s mission statement with a two-sided nonrefutational message. Consumers already have a predetermined notion linking childhood obesity and advertising. These companies need to rebut these accusations by providing opposing facts. The increase in childhood obesity can be related to: lack of exercise, low self-esteem, depression, stress, family history, and medications. Each one of these factors have increased substantially over the years triggering an increase in obesity.
4. Maslow’s Needs Theory can be applied to persuasive messages by applying all aspects, basic needs, security needs, belonging needs, love or esteem needs, and self-actualization needs. (O’Rourke,
4. Maslow’s Needs Theory can be applied to persuasive messages by applying all aspects, basic needs, security needs, belonging needs, love or esteem needs, and self-actualization needs. (O’Rourke,