Many families from the seventies and eighties remember Mikey, a young boy featured in a Life cereal commercial first shown in 1972 that aired until 1984 (Ng, 2001). "Mikey likes it!" depicts three brothers seated at the breakfast table with a large bowl of Life Cereal sitting on the table in front of them. The two older brothers discuss that the cereal is supposed to be healthy, but are unsure of how it will taste and neither brother wants to be the first to try it. The two come up with an idea to make their younger brother, Mikey, try it first and stating, "He won 't eat it, he hates everything" (Panbiscuit, 2006). To their surprise, Mikey eats the bowl of cereal. For a family searching for a healthy and delicious food for their children this short commercial is absolutely effective. The Quaker Oats company uses persuasive marketing expertise to ensure that viewers know Life cereal is just as delicious as it is healthy.
The Quaker Oats company advertises Life cereal as being delicious by showing that even Mikey, the pickiest eater who hates everything will like this cereal. The director of the commercial wanted the viewers to know that Mikey was a …show more content…
The Quaker Oats company was able to persuade an audience into purchasing their product by advertising to viewers that Life Cereal is a healthy and delicious choice for families. The use of children and positive peer pressure in this advertisement helped drastically in selling the product. Choosing a finicky child made it easily relatable, because this is something that challenges many families with young children. The commercial was family-oriented by using three brothers to play the main roles in the commercial. Also, the use of affective conditioning to subconsciously make people feel good about the decision to purchase the cereal. Mikey is an icon that anybody growing up in that time period will remember. If Mikey likes it, anyone
The Quaker Oats company advertises Life cereal as being delicious by showing that even Mikey, the pickiest eater who hates everything will like this cereal. The director of the commercial wanted the viewers to know that Mikey was a …show more content…
The Quaker Oats company was able to persuade an audience into purchasing their product by advertising to viewers that Life Cereal is a healthy and delicious choice for families. The use of children and positive peer pressure in this advertisement helped drastically in selling the product. Choosing a finicky child made it easily relatable, because this is something that challenges many families with young children. The commercial was family-oriented by using three brothers to play the main roles in the commercial. Also, the use of affective conditioning to subconsciously make people feel good about the decision to purchase the cereal. Mikey is an icon that anybody growing up in that time period will remember. If Mikey likes it, anyone