Persuasion's Smart Water

1. This ad is a product for Smart Water. Smart Water is a brand of bottled water that says that they have an excellent product to sell to you. They claim that the water uses clean water and even purifies it to further show the great quality of the good. To further this ad, it has hired celebrity Jennifer Aniston. Jennifer Aniston is a celebrity that has an excellent reputation with regards to living a ``Healthy Lifestyle``. By coupling her reputation with that of Smart Water, this will lead to an excellent marketing campaign.

2. The target market is the Allowance Consumers to the Post-Secondary market (Age 10 – 25). This is because this ad is using a celebrity that is well known to appeal to the ``new generation`` which is specifically this age group. This age group is targeted because marketers realize that these people are willing to try anything for a healthy life style. By advertising smart water to this age, marketers have a stronger chance of pursuing the customer to buy their product. The target market geographically is people who live in the city that chose to live a healthy lifestyle to segment them from the hustle and bustle of the busy city. …show more content…
This can be proven by the fact that the advertisement uses the personal branding of celebrity, in this case Jennifer Aniston, to market the product as trustworthy and new. To the average 10 – 25 year old, Jennifer Aniston could be someone you look up to and almost act as a role model to a degree because of her great success and healthy image. For many other 10 – 25 year olds, Jennifer Aniston`s beauty can also be a major factor that will draw the consumers attention which will, in continuation, draw the attention on the consumer to the advertisement, making an effective