Ad Analysis: Anti Smoking Ad

Ad Analysis The ad I choose is a anti smoking ad. The main character in the ad is a young girl named Amanda Green. It appears that she has just begun college . The ad is her narration of choices she needs to make at this point in her life. The ad implies that if you choose to smoke, you give up control of your freedom, and it will define who you become. The ad begins showing a young girl, who introduces herself as Amanda Green, walking down the halls with lockers on each side. She begins her narration by stating that she’s reached a point in her life where she is not a kid anymore. She also states that she has the freedom to define who she is and who she will become. She compares choosing to smoke to …show more content…
In my opinion the target is young adults and teenagers. The setting of the hall with lockers and young people throughout the ad show that this is the target. By using people in the ad that they can relate to its very effective, and makes it easy to relate to. You can trust the people in the ad because they are our age and we understand what they are going through. I think by targeting young adults it's very effective. There is a better chance that they may never began to smoke in the first place. The areas that the ad says that you will give up control are things that are really important to people in this age group. Things like money,freedom, and boundaries are all things this age group wants to have control over. People this age can relate to all of those things. Seeing Amanda at the beginning of the add signing the contract was another effective way to appeal to are emotions. Seeing the contract maid the ad seem more serious. It gave the ad a feeling of a commitment. The ad was not just emotional, the contract made it legal and official. I thought the end scene where the contract is being rolled into a cigarette was really powerful. It makes the ad stand out and leaves an important …show more content…
Young adults across the world are faced with the same situations and have to make similar decisions at this point in their lives. It doesn’t really matter where the live, many will be able to relate to the images in this ad. The hall with lockers, the restaurant and the kids at the party are all things people from many cultures can relate and have in common. This is an ad that will be effective and appeal to young adults and teenagers around the world. The tough decisions young adults need to make of whether to smoke or not to smoke is the same in all cultures. It is a serious decision and showing Amanda sign a contract shows how serious it is. Signing a contract is also something people of different cultures will understand and relate