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  • Macy's Case Summary

    Executive summary We live in a society where technology is advancing rapidly and there is always new developments and softwares that are being created continuously. The aim of this report was to research how a company like macy's would use a cognitive computing system to help elevate their business. In this report we be talking about kind of application macy's intends on using, as well as how that specific applications will benefit and how it will impact the world's number one department store. The application option that we chose was macy's “on call” which is an application that allows customers to input natural language questions regarding the products of each store regionally. We answered the four question on the case study, which proved to be very helpful as it provided us with an insight as to what IBM watson was, how powerful the company is and also how they are a key element to big business corporations. We will be covering the business aspect as well providing the mai…

    Words: 1422 - Pages: 6
  • Macy's Backstage Essay

    Shopping experiences can be exciting and eventful or a miserable loss of a day due to poor layout, rude customer service, and other troubles. Families in particular are a hard crowd to please with store’s amenities and products. However, families with children between ages 2-12 are responsible for a high amount of profit that can be brought back to the store. The amount of people spending money in a store multiplies when a family goes on a shopping expedition. Families create an opportunity…

    Words: 2426 - Pages: 10
  • Macys Vs Macy's

    April 4, 2017 Targeting, Segmenting and Positioning Dillard’s and Macy’s have the same kind of retail business in the USA. Macy's and Dillard's, have staged impressive comebacks recently. Macy's and Dillard's are renewing their success in the retailing market. They have the same kind of promotion such as Coupons, improving social media for shopping and many kinds of customer's service policy for their customers "Macy's and Dillard's both have the same intensified efforts to make themselves be…

    Words: 1515 - Pages: 7
  • Thesis Statement For Macy's

    Thesis Statement Macy’s is considered as one of the largest department store retailer chains in the entire world that is known in the retail business (Grippo, 2008). This particular retail dry good store started creeping into existence on the corner of 14th Street and 6th Avenue in New York City during the year of 1858, in the hustling city known as the Big Apple in which the owner Rowland Hussey Macy started this business with only making eleven dollars and eight cents on his first day of…

    Words: 1159 - Pages: 5
  • Business Case Study: Macy's Federated Department Stores

    Department Stores, agreed in the Summer of 1994 to merge with Macy’s so as to create one of the nation 's largest department store chains and further intensify California 's competitive retail environment where Macy’s has most recently found its greatest “land of opportunity.” Federated is assisting Macy’s in the development of a joint plan to help them emerge from its huge downfall. Under the terms of one proposed agreement, Federated would take on most of Macy 's huge $6-billion debt and…

    Words: 736 - Pages: 3
  • Macy's Work

    1. When I worked at Macy’s, the first boss I had was amazing. By trusting in their co-workers and, defending their rights as workers were some of the characteristics that made him a great leader. He set expectations clear from the beginning. In addition, he used to give feedbacks about the work done and about future duties also. Moreover, he used to recognize the good work and effort of the employees. He was always polite and knew all his employees. He allowed us to celebrate co-worker’s…

    Words: 295 - Pages: 2
  • Macy's Maturity

    Remember when the earth stood still? NO! Of course not. It hasn’t happened yet. However Macy’s world has been at a stand still for the past 8 years. Tall, brunette, slim, and young. Being only 16 in her sophomore year of high school, she supposively has her whole life ahead of her. She has been through more than the average adult has. Her maturity is higher than her peers and she can’t handle to know what her past holds, after all “Your past shapes your future” and she wants her future to look…

    Words: 855 - Pages: 4
  • Write An Essay On Macy's

    Self-expressive benefits allow brands to become a symbol of a person’s self-concept. Macy’s can provide their products by which a consumer can express herself or himself. Conclusion Macy’s has taken considerable efforts to gain more attention from their target customers. Their target customers include a younger demographic, specifically ages from 13-22 for Macy’s Mstylelab department. Macy’s marketing and a merchandising team put effect into their merchandising strategies and plans for new…

    Words: 269 - Pages: 2
  • Macy's Marketing Strategy

    Five Economical Ways to Stretch Your Macy’s Gift Card Gift cards are an excellent gesture of good will that becomes even more valuable as budgets become tighter. However, many consumers tend to associate gift cards with indulging on rare items that they normally wouldn’t buy. Since gift cards are identical to cash, consumers should carefully spend their Macy’s gift card money wisely. Procrastinate Your Spending Most gift cards have an expiration date of one year. However, this doesn’t mean that…

    Words: 674 - Pages: 3
  • Swot Analysis Of Macy's

    Yuriko Martel Macy’s Inc. is a well-known company and #1 department store chain. It is one of the nation’s premier Omni channel retailers, with fiscal 2013 sales of $27.9 billion. With about 840 stores in 45 states, the district the Columbia, Guam and Puerto Rico. Macy’s is different from other retailers, because Macy’s embraces customers and strives them to provide quality experience transcending ordinary shopping. Macy’s provide to customers the most unique and interesting fashion merchandise…

    Words: 964 - Pages: 4
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