Macy's

activity that I have seen recently is Macy’s Thanks For Sharing Program. The Thanks For Sharing Program is Macy’s annual cause-related marketing campaign, where customers are charged a one-time $25 enrollment fee to their Macy’s Credit Card. From the day they join through December 31, 2016, customers will get 10% of Macy’s spending back in the form of a rewards card. The rewards card is only available for purchasing merchandise at Macy’s. Correspondingly, Macy’s will donate up to $10 of each the…

A time when I experienced a communication breakdown was when I was a Sales Associate for the Women’s Department at Macy’s. I usually worked on the weekends and sometimes after class depending if there was an upcoming exam. During one of the weekends, I had a customer who called the department and asked for a four pairs of Michael Kors. I looked for them and saved the two pairs of shoes for the customer and labelled them under their Name and my employee ID number in order for me to get my…

Huge department stores such as Macy’s stand for almost everything that Theodore Adorno and Max Horkheimer despise. Arguably, department stores minimize a person’s capability to act and think in a logical and self-governing manner. Adorno argues that “standardization develops due to the ability of the ‘people in power’ to regulate the manufacturing of cultural goods in order to try and gage and control what people like and want to buy to increase how much profit they make. Furthermore, he states…

cookies and milk under the tree, Christmastime is a child’s favorite time of the year. Christmas carols, the smell of cookies baking in mom’s oven, it all just, you know, makes you feel warm inside, sitting by the fireplace with your family. Recently, Macy’s Department Store in New York is starting to hire women to portray the role of Santa in the workshop where families can bring their children to sit on Santa’s lap and tell him what they want on Christmas morn. The supply of men who usually…

employees, their customers, and their shareholders while abiding by the law. Macy’s, Inc., however, has a greater commitment to ethical business practices. There have been many instances where Macy’s, Inc., acted ethically even though it potentially harmed their profits. One famous story was of a radio sold at Macy’s that started a house fire in only a few of the purchaser’s homes. Once Macy’s found out about this, Macy’s recalled the product, reimbursed all of the purchasers, and informed the…

being”? • Macy’s makes money by selling apparel • Customers seeking fashion, value, quality and convenience in stores and digitally • Selling the most wanted brands to all groups and ages Marketing…

Moreover, for retailer like Macy’s that sells fashion items and furniture at affordable price is very hard to differentiate itself from other sellers. However, Macy’s is always enhancing customers shopping experience by using new technology and innovation. For example, Macy’s is the first retail store to support mobile payment system, which is very convenient. Also the company in order to improve e-commerce…

Macy’s and Dillard’s are both major department stores in the United States. How these companies position themselves to customer are similar yet different. The Segmentation groups, geographical, demographical, psychographic, and behavior aspects are relevant toward the targeting and positioning made by these companies. What kind of targeting these department stores use, and the value proposition the companies have. These factors determining their positioning. After an analysis of the department…

Along with other services, he has served as Chief Operating Officer of the company and became CEO in 2004 (1). Macy's Inc. is considered one of the biggest retailers in the United States and as of now has not only its productivity, but its reputation at stake as it is one of America's most known retailer, which has made it a household name (1). With this as fact…

I was visiting Dillard’s this past weekend like normal to see how their prices differ from Macys. I also made a visit to find an item that was on Macy’s website so that I could see if it would be more reasonable to buy the item now instead of waiting. I wanted a polo V-neck shirt and some cargo pants that both were available in Macys and Dillard’s. I started in the problem recognition stage because ultimately I had to figure out if the items were actually needed or where they a want. Therefore,…