Macy's Strategic Analysis

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MANAGEMENT ISSUES IN RETAIL BUSINESS STRATEGIES
SPRING 2017
LARETHA ARDIE
RETAIL MANAGEMENT AND MERCHANDISING

Bus 024 Retail Management Strategic Issues Exam II

Company: Macy’s Department Store
Store location: 5242 Pacific Avenue Stockton, Ca. 95207
Hours of operation: 10:00am - 9:00pm
Store format: Macy's, Inc. operates more than 800 department stores in 45 states.
Store Entrances: Pacific Ave, Yokuts Ave, Claremont Ave, and additional entrance inside the malls.

Macy's was founded by Rowland Hussey Macy, between 1843 and 1855 he opened four retail dry goods stores, the original Macy's store was located in downtown Haverhill, Massachusetts, and established in 1851 this store served the mill industry employees. Macy later on moved to …show more content…
There is recorded proof related to the company’s progress in 2016 one will find the report on social responsibility located on macysgreenliving.com. In addition, to social responsibilities comes the supply and demand. The Suppliers: Macy’s has a commitment to vendor diversity; Macy’s support a supplier base that reflects diverse customers with competitive advantage. Furthermore, the supplier diversity program helps identify and support emerging minority and women-owned businesses. In 2015, Macy has totaled more than $1.1 billion through one of their first business development programs. In addition, Macy has fostered a growth in the next generation of women-owned merchandise suppliers in …show more content…
The company operates about 800 stores in 45 states, like the District of Columbia, Guam and Puerto Rico as well as the macys.com, bloomingdales.com, and bluemercury.com websites. Strategic decisions indicate that Macy’s has excelled while in the state of active expansion both horizontal and vertical the organizational structure, including costs, products and brands. Furthermore, due to improvements to structure, branding, and expanding its network in the United States, Macy’s has gained market leadership in the department stores industry. Macy's current strategy is competing with its competitors such as JC Penney through product, price, and customer service the current economic competitors according to Yahoo Finance, Macy's Inc. competes with: Dillard's Inc., Saks Incorporated (Saks Fifth Avenue),TJ Max, JC Penney, Kohl's, Nieman Marcus, Nordstrom

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