Madeline Cowart
Research Term Paper
December 6, 2016
Macy’s retailer has been around for many years and has changed the lives of many
people. This popular retailer has a wide history to it, many people involved in its success, and a tremendous retail strategy. It’s mission statement makes it fly with success along with the goods and services it provides. Its image and popularity to the whole entire world is also a huge benefit to how large it has become and how widespread of a retailer it is. You will get a detailed description of what makes Macy’s prosper the way it does and all the aspects of it that make it the Macy’s we all know and love. Macy’s background is a very interesting one. Beginning with its subsidiaries, they have Bloomingdale’s, Inc., Macy’s Corporate Services, Inc., and Macy’s Merchandising Corporation ("Subsidiaries"). These are extremely popular and are names we know off the tops of our heads as persistent shoppers. Terry Lundgren is chairman and the chief executive officer of Macy’s, Inc. with Jeffrey …show more content…
- Definition from WhatIs.com"). Along with this, it is owned by an open corporation. Macy’s is also a multichannel retailer. They sell on various channels in other ways besides their website. Macy’s has a website where customers can shop defined as Macy’s.com which offers the same as what instore does. Products may be delivered and or picked up in store (Nguyen, 2015). With the apps they offer, the commercials they present, and their many ways to reach out to their consumers, they can relate to many people and put their name out there. Moving onto what they sell and offer, this varies
Research Term Paper
December 6, 2016
Macy’s retailer has been around for many years and has changed the lives of many
people. This popular retailer has a wide history to it, many people involved in its success, and a tremendous retail strategy. It’s mission statement makes it fly with success along with the goods and services it provides. Its image and popularity to the whole entire world is also a huge benefit to how large it has become and how widespread of a retailer it is. You will get a detailed description of what makes Macy’s prosper the way it does and all the aspects of it that make it the Macy’s we all know and love. Macy’s background is a very interesting one. Beginning with its subsidiaries, they have Bloomingdale’s, Inc., Macy’s Corporate Services, Inc., and Macy’s Merchandising Corporation ("Subsidiaries"). These are extremely popular and are names we know off the tops of our heads as persistent shoppers. Terry Lundgren is chairman and the chief executive officer of Macy’s, Inc. with Jeffrey …show more content…
- Definition from WhatIs.com"). Along with this, it is owned by an open corporation. Macy’s is also a multichannel retailer. They sell on various channels in other ways besides their website. Macy’s has a website where customers can shop defined as Macy’s.com which offers the same as what instore does. Products may be delivered and or picked up in store (Nguyen, 2015). With the apps they offer, the commercials they present, and their many ways to reach out to their consumers, they can relate to many people and put their name out there. Moving onto what they sell and offer, this varies