The department store was laid out very simple and was easy to navigate. Macy’s had a racetrack layout, as it is a major loop around the store and exposing more of the merchandise to the customers. It is almost a circle and it entice impulse buying, yet it controls traffic. Next, Macy’s has both permanent and temporary signage that were placed exterior and interior of the store. The permanent signage was the Macy’s logo that was in the outside of the store to clearly indicate where they are even from far away. Also, the other permanent signage were the logos of the brands that Macy’s has all around the store. There was also some temporary signage around the store, as there were some that were right in the entrance, the sign usually said how
