Executive summary
We live in a society where technology is advancing rapidly and there is always new developments and softwares that are being created continuously. The aim of this report was to research how a company like macy's would use a cognitive computing system to help elevate their business. In this report we be talking about kind of application macy's intends on using, as well as how that specific applications will benefit and how it will impact the world's number one department store. The application option that we chose was macy's “on call” which is an application that allows customers to input natural language questions regarding the products of each store regionally.
We answered the four question on the case study, which proved to be very helpful as it provided us with an insight as to what IBM watson was, how powerful the company is and also how they are a key element to big business corporations.
We will be covering the business aspect as well providing the mai …show more content…
Customers are able to post questions like “Where is luggage?” or “Do you have this shoe in size 11?” on the app and get an immediate response without having to wait for a sales associate or other staff during busy hours. By incorporating the app in their business model, Macy’s eliminates the possibility of customers getting irritated by nagging store employees while also enabling their customers to move at their own speed. This also proves to be beneficial and time-saving for the sales associates as they will only be required to offer support to customers who requested a sales associate on the app only. Upon requesting help, an employee will be alerted of the customer’s request and location, perhaps by product section in-store. Satisfied customers most often return to make future purchases creating brand
We live in a society where technology is advancing rapidly and there is always new developments and softwares that are being created continuously. The aim of this report was to research how a company like macy's would use a cognitive computing system to help elevate their business. In this report we be talking about kind of application macy's intends on using, as well as how that specific applications will benefit and how it will impact the world's number one department store. The application option that we chose was macy's “on call” which is an application that allows customers to input natural language questions regarding the products of each store regionally.
We answered the four question on the case study, which proved to be very helpful as it provided us with an insight as to what IBM watson was, how powerful the company is and also how they are a key element to big business corporations.
We will be covering the business aspect as well providing the mai …show more content…
Customers are able to post questions like “Where is luggage?” or “Do you have this shoe in size 11?” on the app and get an immediate response without having to wait for a sales associate or other staff during busy hours. By incorporating the app in their business model, Macy’s eliminates the possibility of customers getting irritated by nagging store employees while also enabling their customers to move at their own speed. This also proves to be beneficial and time-saving for the sales associates as they will only be required to offer support to customers who requested a sales associate on the app only. Upon requesting help, an employee will be alerted of the customer’s request and location, perhaps by product section in-store. Satisfied customers most often return to make future purchases creating brand