Macys is a retailer that we have come to know as a house hold name. Macys was started in 1858 as a dry good store and continued to emerge over the years to become the retailer giant that we know today (Macy's Press Room, 2016). Macys operates 600 stores thought out the US, Guam, and Puerto Rico (Macy's Press Room, 2016). With more than 24 billion dollars in annual sales Macy’s could use many if not all zones of the social media marketing to be successful (Business Wire, 2018).
Within Social Media there are 4 zones that need to be understood in an effort otn be successful in executing a marketing objectives for the retailer. They will have to utilize all 4 zones and they are as follows; social comminutes , social publishing, social entertainment, …show more content…
Using a social community gives marketer an advantage because they are able to identify and engage users or consumers based on what is happening at that moment (Nuccio, 2013). Macy’s could utilize a social community to get the opinions of potential buyers on a product line that they are looking to sell or to gain perspective from consumers on a visual display. By only using one display in attempt to drive interest will show how this may or may not be accepted by potential buyers.
Social Publishing is a the act of sharing content through blogs, media sharing sites and micro-sharing sites(Tuten & Solomon, 2013). Many Fortune 500 companies are utilizing blogging to reach out their consumers(Schaefer, 2017). 42% of fortune 500 companies have active blogs and of that 62% of those have an blog that use for their organization (Schaefer, 2017). Macys cloud using Social Publishing to from a blog perspective to gain the attention from consumers that are looking for a particular product or service. They could also leverage social media celebrities to help drive awareness to the items that they are …show more content…
Social media users use social media as an inspiration for making purchase online and this is cited from most online buyers (EMarketer, 2017). Facebook has added a feature for e-commerce that allows companies and sellers to post, sell, manage products, get insights and even have a product catalog, all from their Facebook page. Macys could follow the model MVMT use in order to sell watched via Facebook. In the fist 7 days they 1500 visits to their Facebook page and about 60,000 visits in the initial 90 days and they were able to convert .5% of those visitors to drive about $15,000 in revenue. (Mullin,
Within Social Media there are 4 zones that need to be understood in an effort otn be successful in executing a marketing objectives for the retailer. They will have to utilize all 4 zones and they are as follows; social comminutes , social publishing, social entertainment, …show more content…
Using a social community gives marketer an advantage because they are able to identify and engage users or consumers based on what is happening at that moment (Nuccio, 2013). Macy’s could utilize a social community to get the opinions of potential buyers on a product line that they are looking to sell or to gain perspective from consumers on a visual display. By only using one display in attempt to drive interest will show how this may or may not be accepted by potential buyers.
Social Publishing is a the act of sharing content through blogs, media sharing sites and micro-sharing sites(Tuten & Solomon, 2013). Many Fortune 500 companies are utilizing blogging to reach out their consumers(Schaefer, 2017). 42% of fortune 500 companies have active blogs and of that 62% of those have an blog that use for their organization (Schaefer, 2017). Macys cloud using Social Publishing to from a blog perspective to gain the attention from consumers that are looking for a particular product or service. They could also leverage social media celebrities to help drive awareness to the items that they are …show more content…
Social media users use social media as an inspiration for making purchase online and this is cited from most online buyers (EMarketer, 2017). Facebook has added a feature for e-commerce that allows companies and sellers to post, sell, manage products, get insights and even have a product catalog, all from their Facebook page. Macys could follow the model MVMT use in order to sell watched via Facebook. In the fist 7 days they 1500 visits to their Facebook page and about 60,000 visits in the initial 90 days and they were able to convert .5% of those visitors to drive about $15,000 in revenue. (Mullin,