Macys
Introduction
Macy's, originally R. H. Macy & Co., is a mid-range chain of department stores owned by American multinational corporation Macy's, Inc. Macy’s now serves customers through approximately 800 stores in virtually every major geographic market in the United States, with a prominent Herald Square flagship location in Midtown Manhattan. Macy's is known for its niche in popular culture and the diversity of its merchandise. Macy’s, Inc. today is often at the top of the list of companies cited for excellence in bringing stores, online and mobile together for shoppers.
The key to Omni channel success of Macy’s is the combination of the digital world with their national portfolio of stores to make both better shopping experiences. …show more content…
today is often at the top of the list of companies cited for excellence in bringing stores, online and mobile together for shoppers. Thus a customer can either shop at store, or online using a PC or laptop or can also shop by downloading a Macy’s app to their smartphones or tablets. Macy’s app can be found in both Google Play store as well as in iTunes. The latest version of Macy’s app puts everything right at your fingertips! One can enjoy special offers & in-store savings, access registry & find gifts for others, manage account or use scan feature to get instant access to product details, prices, reviews & more. It basically allows the customers to shop the entire online assortment—anytime, anywhere. With intuitive navigation, we can not only find things faster but also discover products along the …show more content…
How Macys uses these information: Macys might use the information to process a transaction; provide products or services customers request; improve their website and stores; enhance customers shopping experience; and for marketing and promotional purposes. They may combine information about customers that they collect on-line, in their stores, via mobile applications, and from third party sources.
3. Macy’s information sharing practices: Macy’s may share customer’s information within Macy’s, Inc. and its affiliates and subsidiaries (including Bloomingdale’s). They may also share customer’s information with third parties with whom they have a relationship. Customers can opt out from third party sharing.
4. Customer Preferences and Opt-Out Choices: Some of the options that Macys provide that customers can opt out at any time are E-mails, Mobile Marketing, Direct Mail and Telemarketing, Third Party sharing, Online Behavioral Advertising, Do Not Track (DNT), and IBM Digital Analytics.
5. How customers can access some of the information they provide: This section talks about how customer can access account and order
Introduction
Macy's, originally R. H. Macy & Co., is a mid-range chain of department stores owned by American multinational corporation Macy's, Inc. Macy’s now serves customers through approximately 800 stores in virtually every major geographic market in the United States, with a prominent Herald Square flagship location in Midtown Manhattan. Macy's is known for its niche in popular culture and the diversity of its merchandise. Macy’s, Inc. today is often at the top of the list of companies cited for excellence in bringing stores, online and mobile together for shoppers.
The key to Omni channel success of Macy’s is the combination of the digital world with their national portfolio of stores to make both better shopping experiences. …show more content…
today is often at the top of the list of companies cited for excellence in bringing stores, online and mobile together for shoppers. Thus a customer can either shop at store, or online using a PC or laptop or can also shop by downloading a Macy’s app to their smartphones or tablets. Macy’s app can be found in both Google Play store as well as in iTunes. The latest version of Macy’s app puts everything right at your fingertips! One can enjoy special offers & in-store savings, access registry & find gifts for others, manage account or use scan feature to get instant access to product details, prices, reviews & more. It basically allows the customers to shop the entire online assortment—anytime, anywhere. With intuitive navigation, we can not only find things faster but also discover products along the …show more content…
How Macys uses these information: Macys might use the information to process a transaction; provide products or services customers request; improve their website and stores; enhance customers shopping experience; and for marketing and promotional purposes. They may combine information about customers that they collect on-line, in their stores, via mobile applications, and from third party sources.
3. Macy’s information sharing practices: Macy’s may share customer’s information within Macy’s, Inc. and its affiliates and subsidiaries (including Bloomingdale’s). They may also share customer’s information with third parties with whom they have a relationship. Customers can opt out from third party sharing.
4. Customer Preferences and Opt-Out Choices: Some of the options that Macys provide that customers can opt out at any time are E-mails, Mobile Marketing, Direct Mail and Telemarketing, Third Party sharing, Online Behavioral Advertising, Do Not Track (DNT), and IBM Digital Analytics.
5. How customers can access some of the information they provide: This section talks about how customer can access account and order