Qrt2 Task 2 Case Study

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Register to read the introduction… This was the key reason for the choice to work with Go Daddy for this part of the website. The other influencing factor is free mobile customization. The mobile strategy is important in this day and age. Customers will be able to purchase products without coming into the salon and having them shipped directly to their homes.

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Clients will be able to use credit and debit cards for their purchases. The client will select items from the product list and place them in the cart. When they are ready to purchase they will enter their credit card and coupon information. If the user is signed into the website their information will come up automatically; to access credit card information they will have to sign in one additional time to ensure security. Macy will also use this solution to promote a new exclusive line of products that are only available in this area via her salon. This system will provide inventory control; something that is done manually today. Shipping with major carriers is also supported. Secure credit card processing is a key function.
Features of this site include (Go Daddy, 2012):
Easy, flexible store design
Simple inventory set
…show more content…
Go
Daddy has comprehensive, reasonably priced services that are a one -stop shop for creating an online presence. The Customer Relationship Management (CRM) system estimates are based on a cloud based solution from Sales Force (Para 2, 2012). This system is recommended because it is cloud based which means no hardware infrastructure to implement. It also allows for growth as the CRM requirements changes

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with increased sales. Integration, design, and maintenance services estimates are based on a local developer that provided an estimate.
Premium services (e.g. web site protection, premium DNS, SSL) are recommended to improve the safety perception of the site and encourage use of the online CRM services that will be integrated (Go Daddy, 2012). The addition of search engine optimization, email marketing and survey, pay-per-click, and web based email all contribute to increasing a positive online presence and tying web activity to website call to actions.
Description
Domain Name
Website
Website hosting
Search Engine

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