1.What are the different ways that HSN, engages in direct marketing?(5 pts)
According to the book, “traditional direct marketing includes face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing(Pg. 433). HSN is engages direct-response television marketing, which the customer can get the direct response by calling their number or visit their online website, it gives the customer a chance to practice the HSN as real time retail stores, and it can build the great relationship with customer. HSN is the television shopping market that customer can buy the product directly and it can easily build the relationship with the customer .
Also, HSN also practice in online marketing and mobile marketing, in which people can easily shopping their item by going to their website or using smart phone to purchase the items. The online market is easy and convince for buyer to purchase merchandise, and it is fun way to do so. People can stay at home and searching online for the product they want without spent time at retail stores.
2.What advantages does HSN specifically have over brick-and-mortar retailers?(5 pts) …show more content…
People watching television more often than they go shopping, and HSN have good advertising plan that will catch customer’s eyes when they are watching the televisions. People who going shopping at Brick-and-mortar retail store are usually spent many times to seek on the items that they really want, they usually waste their energy and time in specific items. For HSN, when people seeing something that they are really like, they can directly go to their website and type the name of the item and it will pop-up, it is easy and convince for the
According to the book, “traditional direct marketing includes face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing(Pg. 433). HSN is engages direct-response television marketing, which the customer can get the direct response by calling their number or visit their online website, it gives the customer a chance to practice the HSN as real time retail stores, and it can build the great relationship with customer. HSN is the television shopping market that customer can buy the product directly and it can easily build the relationship with the customer .
Also, HSN also practice in online marketing and mobile marketing, in which people can easily shopping their item by going to their website or using smart phone to purchase the items. The online market is easy and convince for buyer to purchase merchandise, and it is fun way to do so. People can stay at home and searching online for the product they want without spent time at retail stores.
2.What advantages does HSN specifically have over brick-and-mortar retailers?(5 pts) …show more content…
People watching television more often than they go shopping, and HSN have good advertising plan that will catch customer’s eyes when they are watching the televisions. People who going shopping at Brick-and-mortar retail store are usually spent many times to seek on the items that they really want, they usually waste their energy and time in specific items. For HSN, when people seeing something that they are really like, they can directly go to their website and type the name of the item and it will pop-up, it is easy and convince for the