1. Introduction
The author has chosen, Hennes and Mauritz which is commonly known as H&M, the biggest fashion retailer in the world, which was established in Sweden, in year 1947. The choice was brought upon the interest and insights the author has upon the company after working four years for H&M in Singapore.
2. Features of H&M
The H&M group has six different brands namely, H&M with stores in sixty-one markets internationally and 23 countries with online shopping, COS with stores in thirty countries and online shopping in nineteen markets, Monki with stores in thirteen markets and online shopping in 18 markets, Weekday with stores in five different countries and online shopping for 18 markets, Cheap Monday with stores internationally …show more content…
H&M’s trade approach is to offer both fashion and quality for its consumers with the finest pricings (H&M, 2016). In H&M, their products are neatly separated into different departments specifically into Hennes department and Divided department for ladies, Men department for the male customers and Kids department for the younger consumers. In the different departments, the products are separated further based on the styling such as Mama concept in Hennes department for the pregnant women and Divided Collection for the younger ladies whilst Men department is separated further into Men’s Logg and Divided Blue for their different feels and Kids Department are separated based on the age-group and styling such as Big Boy and Small Boy. Thus, H&M are able to cater to a huge diversity of consumers and it is easier for the consumers to shop for the different gender, age and styling. In attracting their consumers to comeback often, H&M has new products everyday. H&M has a solid reputation in the fast-fashion industry and is frequently highlighted in popular magazines such as Elle and Vogue fashion magazines. H&M is also well known for their collaborations with designers such as Versace, Alex Wang and etc. With the prosperous business internationally, H&M has a strong financial …show more content…
H&M also lacks of exclusivity as its’ products are produced in large quantities and it is designed based on the latest trends and styles of high-end brands which also lead to the lack of management on the production of the products. Due to the mass production, H&M usually have to mark the prices down for the products that are not selling fast in their markets and more money needs to be spent on storing these slow-selling products. There is also a minority of people who would ponder in purchasing H&Ms’ products due to the interpretation of H&M selling cheap clothes.
5.3 Opportunities
H&M can gain opportunities in providing online shopping for more countries. Besides that, H&M is also focusing on producing its products from materials that are environmentally friendly as to be more sustainable for the future. They are expanding the conscious collection whereby the products are made by reusing the fibers of old clothes into a new one. H&M also has vast opportunities in collaborations with high-end designers such as Versace and they collaborate with celebrities such as David Beckham for the Men’s collection.
5.4
The author has chosen, Hennes and Mauritz which is commonly known as H&M, the biggest fashion retailer in the world, which was established in Sweden, in year 1947. The choice was brought upon the interest and insights the author has upon the company after working four years for H&M in Singapore.
2. Features of H&M
The H&M group has six different brands namely, H&M with stores in sixty-one markets internationally and 23 countries with online shopping, COS with stores in thirty countries and online shopping in nineteen markets, Monki with stores in thirteen markets and online shopping in 18 markets, Weekday with stores in five different countries and online shopping for 18 markets, Cheap Monday with stores internationally …show more content…
H&M’s trade approach is to offer both fashion and quality for its consumers with the finest pricings (H&M, 2016). In H&M, their products are neatly separated into different departments specifically into Hennes department and Divided department for ladies, Men department for the male customers and Kids department for the younger consumers. In the different departments, the products are separated further based on the styling such as Mama concept in Hennes department for the pregnant women and Divided Collection for the younger ladies whilst Men department is separated further into Men’s Logg and Divided Blue for their different feels and Kids Department are separated based on the age-group and styling such as Big Boy and Small Boy. Thus, H&M are able to cater to a huge diversity of consumers and it is easier for the consumers to shop for the different gender, age and styling. In attracting their consumers to comeback often, H&M has new products everyday. H&M has a solid reputation in the fast-fashion industry and is frequently highlighted in popular magazines such as Elle and Vogue fashion magazines. H&M is also well known for their collaborations with designers such as Versace, Alex Wang and etc. With the prosperous business internationally, H&M has a strong financial …show more content…
H&M also lacks of exclusivity as its’ products are produced in large quantities and it is designed based on the latest trends and styles of high-end brands which also lead to the lack of management on the production of the products. Due to the mass production, H&M usually have to mark the prices down for the products that are not selling fast in their markets and more money needs to be spent on storing these slow-selling products. There is also a minority of people who would ponder in purchasing H&Ms’ products due to the interpretation of H&M selling cheap clothes.
5.3 Opportunities
H&M can gain opportunities in providing online shopping for more countries. Besides that, H&M is also focusing on producing its products from materials that are environmentally friendly as to be more sustainable for the future. They are expanding the conscious collection whereby the products are made by reusing the fibers of old clothes into a new one. H&M also has vast opportunities in collaborations with high-end designers such as Versace and they collaborate with celebrities such as David Beckham for the Men’s collection.
5.4