Analysis Of Pacsun's Materialism

Improved Essays
Although very unordinary, these clothes are designed this way for one main reason: to promote prestige and uniqueness. It would be fine if Pacsun’s goal for profit did not affect their consumers. However, along with their clothes, they sell the ideas and lifestyle of living without responsibilities and without restrictions, which will lead to prestige. These young consumers view themselves as self-made if they are able to afford expensive things and do whatever they want. The store uses this to their advantage by making their prices for their clothes so high. In the mind of a smart and resourceful consumer, the quality of Pacsun’s clothes might be put into question, and as a result might conclude that much of the clothes are not worth the price …show more content…
Rather than simply trying to sell prestige or uniqueness, Pacsun seeks to create a materialistic consumer that loses sight of what is really prestigious or unique. A long term effect is these young victims of materialism end up living their lives more miserably. But how is this possible? Should not Pacsun’s clothes bring happiness and comfort to those that buy them, which would make them happier in the long run like they claim? As has been continually expressed throughout history, materialism never brings the true joy that every person seeks. So it is no surprise that this same situation applies to these misguided young consumers. This feeling of lower life satisfaction starts when someone becomes unsatisfied with their current conditions. For the young consumers that shop at Pacsun, it starts when they walk into the store or shop online. They look at the clothes that they think they need in order to be a popular or cool person. Many times, young people cannot afford clothes for different reasons, and so they become upset with many things in their lives. As young consumers continue to shop in Pacsun, they will eventually catch sight of other shoppers. Sometimes, some of these shoppers are more wealthy and are able to afford much of the merchandise in the store, as can usually be seen by their choice of clothes. As a result, young consumers will see that and feel less confident about themselves. They will put the more wealthy shoppers on a pedestal if they are sporting the look of the store. Rather than just be envious of the clothes, the consumers become either knowingly or unknowingly envious of the assumed lifestyle and popularity of the wealthier shoppers. This, in effect, causes young consumers to feel unsatisfied with their lives knowing that they can not have what others

Related Documents

  • Improved Essays

    Case Study: Nordstrom

    • 841 Words
    • 4 Pages

    Retailers play a very important role in delivering products and services to the final consumers. Within this this role, retailers must possess the ability to target a segment of the market through different product offerings and product differentiation. By looking at Nordstrom’s marketing mix and specifically product, customer service, and store design, one can see how they utilize different strategies to create competitive advantages within the market. Nordstrom, as a high-end department store, chooses to carry a smaller product line with a wide assortment of high end merchandise.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    With the largest economy in the world, Americans continue to have more money in their pockets to spend on shopping. Shopping has become a daily activity among millions of people in America. Marketing of the products play a huge role to feed the shopping desires of the customers; advertisement structure the way customers view the product. In “The Science of Shopping,” Gladwell analyzes different techniques used by the retail stores to attract customer using Paco Underhill’s study on shoppers behavior while surrounded by multiple stores. In “The Signs of Shopping,” Norton focuses on the different options of shopping that shape consumer identity.…

    • 882 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    This has resulted in a decline in costs and an increase in its market share which is 17.7 % of cheap apparel. The company has increased the type of products it offers, by bringing in complimentary products, again aimed at its target market. While its main product is still fashion, it has expanded its line to include toiletries and cosmetics along with a wider range of accessories. This has allowed the company to achieve economies of scope by the savings created in producing a greater choice of products using many of the same…

    • 1040 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    Up from the Holler: Della Mae Justice grew up in “the Holler,” a poor area of East Kentucky. She lived with her mother and stepfather until the age of 15 when she was forced to live in foster care for 9 months before going to live with her cousin, a successful lawyer, who lived in the wealthy area of Pikeville. For Justice, who has since become a successful lawyer herself, “class is everything” (Lewin 2). It was and still is a difficult adjustment to go from living in poverty to being a part of the upper middle class. Justice still feels she lives in two worlds, the world she grew up in, and the one she lives in now, but that she doesn 't truly fit in either.…

    • 1875 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    At the cross section of behavioral economics and ethics lies the blueprint of ethical consumption. As a core tenet of ethical consumption, fair trade ‒ a movement and label for products supplied by producers with fair and safe compensation for their work ‒ behaves as a combatant against human rights violations, particularly human trafficking, and promotes transparency and development for “marginalized” workers. With a 15% global increase in fair trade sales from 2012 to 2013, according to Fairtrade International, a major fair trade certifier since 1997, fair trade has grown in recognition in both consumer and academic circles, spurring extensive investigation into the internal and external components of ethical consumption. The factors influencing…

    • 1648 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Following a rise of the contemporary consumer society in America in 1920s, the accompanying lifestyle choices have become aspired to and as a result have spread across the ocean to the rest of the world. Nevertheless, the origins of consumer society date back to 16th century; and the real development began following the industrial revolution, when higher production required swift and higher consumption and as a result an expanding middle and working class have transformed into consuming class, while previously only small elite enjoyed higher consumption pleasure (Goodwin et al., 2008; Ahuvia and Izberk-Bilgin, 2013). While the emergence of consumer society lead to the shopping experience becoming a massive leisure activity, it also brought a hedonistic ethos towards consumption (Ahuvia and Izberk-Bilgin, 2013). Thus, by the end of the 20th century it became apparent that the increasing turnover of commodities, as well as department…

    • 1043 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Dbq 1 Fashion Analysis

    • 474 Words
    • 2 Pages

    During the times of civil war all clothes were mainly custom made and designed “by tailors, by individuals, or by their family members at home.” After a bit of time during the war, companies began to create workshops that would resourcefully solve the inflating weights of the army. During the creation they began to take the solders measurements which “revealed that certain sets of measurements tended to recur with predictable regularity”; in paragraph 1. The sizes taken were used to establish a system of measurements for men in all sorts of clothing. Things came easy for men, but it wasn’t until the 1920s until, “women’s outfits were generally custom-made”; in paragraph 2.…

    • 474 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Consumerism is a widely critiqued concept in American culture; representing the idea that human beings are driven by a desire to purchase goods. Consumer culture evolves with society and technological advances, adapting its hold over citizens to remain consistent with the values of the era. The phenomenon nonetheless has allowed society to advance to its current state, a state that has resulted from decades of exponential growth. Modern society and consumer culture is a human fabrication that is so far detached from nature that new questions must be addressed pertaining to whether a mere individual can still consume and participate in consumerism ethically.…

    • 1461 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    In recent years, people have become unconsciously addicted to consumerism as a pursuit of happiness; Something we all look for as a “goal” in life but we are mistakenly taking the wrong journeys towards achieving it. Our pursuit of happiness has become an ongoing process of having more and more, having the latest trends, and constantly “updating” our lifestyle to discard the old and always live with the new. This has been apparent for some people for quite a long time, but nothing has been done to change this flawed path to happiness. As Aldous Huxley wrote back in 1931 in his novel “A Brave New World”, the society's motto was “ending is better than mending”.…

    • 1764 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    As a society, we are obsessed with “deals and steals”. Cline states that “Americans spend more money on eating out in restaurants every year than they do on clothes. It’s not that we can’t pay more money for fashion; we just don’t see any reason to.” I learned as well that this fast fashion business is directly harming thrift and charity shops. Less than 20 percent of donated clothing is sold by these charities.…

    • 1016 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Alphalete Athletics Marketing Plan Paulina Teresko 11/20/17 Alphalete Athletics Marketing Plan I. Situation Analysis: A. Historical Background An Alphalete is an individual who inspires others to lean more, dream more and be more. The company offers insight into the market at the national level. It all began by Christian Guzman wanting to establish a brand with meaning more than just a t-shirt. This apparel brand is described as “athleisure” and is independently regarded as affordable but of high quality.…

    • 822 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Individuals use these groups as reference points for learning attitudes, beliefs and behaviour, and adapt these in their life. The way how people perceive a brand is vital for companies marketing strategy. In the case of luxury brands what people should perceive is exclusiveness, respest and admiration. Burberry, in UK, had to combat with rising bad reputation of the brand resulted by low class youth starting to use imitation of Burberry cap. People often prefer expensive product to Show off their wealth and differentiate themselves from other groups.…

    • 3675 Words
    • 15 Pages
    Superior Essays
  • Improved Essays

    The company uses stories to sell their products, using personal experiences from consumers that admire the products of Patagonia. Patagonia recently released a short film called, “Worn Wear”, this film is a compilation of people who have kept some article of clothing, from Patagonia, that they have had for a long period of time without replacing it. Patagonia is trying to push the idea of “Worn Wear” because of the possible positive impact it will have on the environment. The film used a lot of emotion by connecting these used articles of clothing to personal stories The main point of this film expressed what Patagonia is trying to focus on, which is for people to not purchase new clothes and just repair the clothes that they already own. This is a bold and risky move in the marketing world, because people might steer clear of the brand.…

    • 841 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Materialism In Society

    • 2255 Words
    • 10 Pages

    It is a lifestyle that is oriented around the idea of never being happy with what you have. Therefore, the third reason why Consumerism may be linked to the mental and emotional issues of many people in American society is because it is a way of life where the state of mind is in a constant frenzy of insecurities; both emotional and financial. Everyday we are faced with insecurities, often leading to having negative impacts.…

    • 2255 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    1. Introduction The author has chosen, Hennes and Mauritz which is commonly known as H&M, the biggest fashion retailer in the world, which was established in Sweden, in year 1947. The choice was brought upon the interest and insights the author has upon the company after working four years for H&M in Singapore. 2.…

    • 1401 Words
    • 6 Pages
    Improved Essays