Tod’s Group was established in 1978 by Diego Della Valle. It is an Italian company that produces luxury accessories and apparel for men and women. The Company has been operating in the luxury sector under its brands, TOD'S, HOGAN and FAY, and one licensed brand, ROGER VIVIER. It is present in 35 countries with 257 stores worldwide including large flagship stores in Japan, Europe, China, Malaysia, US, Singapore, Australia, Hong Kong and Indonesia. Diego turned this company from a family run business to an industrial group listed in the stock exchange. The company’s mission is to offer global customers top-quality products that satisfy their functional requirements and aspirations. The brands of the group, all with their personal identity are linked to the same philosophy: mix of tradition & modernity, high quality, creativity and functionality.
The company produces shoes and leather goods in its …show more content…
Apparel only generates a revenue of 5.5% as compared to 13.9% by leather good and 80.5% by shoes, which is the maximum. Also, the pricing of the apparel collection is too high. I feel the price can be lowered slightly considering the performance of this segment has always fallen behind and it might further help to boost sales.
2) All the strategies for Tods are formulated at the headquarters in Sant'Elpidio a Mare.
Tods follows a general strategy for all the countries it is present in. This can be dangerous for a company as every country is different from one another and has different economical, political or social environment. Having same strategies all over can hamper the performance of the brand negatively because the strategy working for USA might not be very successful in Asia. The company should take use of global strategic management and formulate different strategies appropriate for separate regions.
OPPORTUNITY
1) Product
The company produces shoes and leather goods in its …show more content…
Apparel only generates a revenue of 5.5% as compared to 13.9% by leather good and 80.5% by shoes, which is the maximum. Also, the pricing of the apparel collection is too high. I feel the price can be lowered slightly considering the performance of this segment has always fallen behind and it might further help to boost sales.
2) All the strategies for Tods are formulated at the headquarters in Sant'Elpidio a Mare.
Tods follows a general strategy for all the countries it is present in. This can be dangerous for a company as every country is different from one another and has different economical, political or social environment. Having same strategies all over can hamper the performance of the brand negatively because the strategy working for USA might not be very successful in Asia. The company should take use of global strategic management and formulate different strategies appropriate for separate regions.
OPPORTUNITY
1) Product