Urban Outfitters Research Paper

One of my favorite retailers has to be Urban Outfitters. I definitely find myself making a lot of purchases through them whether it be home décor, clothes, cosmetics, or just small gifts for a friend. When someone mentions Urban Outfitters, I think “modern”, “cool”, “trustworthy”, and “accessible”. UO is not only an online retailer, but a brick-and-mortar as well. More recently, one way I feel that they are able to pull people in is with their new loyalty program. Personally, I had been waiting for them to start a program like this because I frequented the online store. Every time you shop, you earn a percentage that goes toward the full one-hundred percent. When you reach full capacity, you earn a five-dollar rewards which can be used on anything in the store before a certain date. Being a …show more content…
I have seen girls and guys as young as thirteen with Urban Outfitters shopping bags, however, my forty-four-year-old mom occasionally buys a thing or two in the store. If I had to narrow this down further, I would say that the target age is right around my own–eighteen to twenty-five. Urban Outfitters does have more items that resemble femininity, meaning, it was designed and created with a female in mind, but they also have a very large selection of men’s products, including décor and apparel. Over the years, it has grown larger, form what I have seen and followed; The brand itself is becoming more and more androgynous and inclusive, some would say to keep up with recent social changes. The name itself says “urban”, so one can only assume that they truly mean it. You will not find an Urban Outfitters just anywhere. They are typically found in metropolitan, downtown areas, because that also resembles both the story of the company and the merchandise. Overall, UO uses multi-segment target marketing as a part of their retail