Macy's Marketing Strategy

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Five Economical Ways to Stretch Your Macy’s Gift Card
Gift cards are an excellent gesture of good will that becomes even more valuable as budgets become tighter. However, many consumers tend to associate gift cards with indulging on rare items that they normally wouldn’t buy. Since gift cards are identical to cash, consumers should carefully spend their Macy’s gift card money wisely.
Procrastinate Your Spending
Most gift cards have an expiration date of one year. However, this doesn’t mean that consumers must immediately spend their gift card. Experts recommend using a gift card within approximately three to six months of receiving it. Keep in mind that after six months, some gift cards have built-in inactivity fees that will kick in and
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For example, Gap gift cards are generally accepted at any of the Gap brand stores, which include Athletam, Old Navy and Banana Republic. Although Macy’s does not have any affiliated stores, they do have a user-friendly website that offers exclusive online deals that generally offer better prices. This is because stores like Macy’s understand that online shoppers are very concerned about product prices. Therefore, they lower their profit margin in order to attract savvy online consumers. Shopping online offers excellent variety because physical stores generally have a limited selection of products. This is especially true because every geographic areas will have their own unique demand for certain products. However, shopping online allows consumers to quickly and conveniently make a …show more content…
Therefore, the Macy’s app is a great time saving solution that allows consumers to easily shop for their favorite items. In addition to offering exclusive special offers and in-store savings, the app allows users to shop the entire online product inventory. In-store notifications will provide real-time alerts for special deals and events. A handy list feature means that users can easily save their shopping list of target products for future reference. As an alternative, Macy’s website offers helpful text and email reminders of upcoming sales and promotions.
Swap Your Gift Card
One of the problems with receiving a gift card is that the consumer may not be interested in the products at the target store. For example, an older female who is dislikes power tools will most likely not be interested in a gift card for Sears. Instead, they can simply trade their Sears gift card for a Macy’s card through reliable online websites. Cardpool is an online platform where consumers can buy and sell gift cards. Consumers will be able to conveniently exchange their gift card for something that they truly need or want. Other popular gift card exchange websites include Raise, Cardhub and MonsterGiftCard.
To review, a Macy’s gift card is a great way to save time and money through waiting for good sales and either using the Macy’s app or

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