Lularoe Case

Unique prints, all sizes, soft as butter, dresses to leggings LuLaRoe is a company that has made its way in to the homes of many customers. This is a clothing line that started in 2014 by a women named DeAnne Stidham. You will not find any of these clothes in a store front or online. To get your hands on this brand one must purchase it from a LuLaRoe independent consultant which means you may have a hard time finding items you want. According to an article in Forbes the company had an average growth rate of 25% per month for the past 24 months. This is a company that started out with 44 skirts and is now producing over 2.1 million items in a week! While that all sounds great, the question is are they missing a few important issues? Is the quality of this product as good as it should be for the hype? The process of selling, are independent consultants the right direction to be taking for the company? With a company like this that is a Multi Level Marketing company, no only does the company its self need to do research to stay on top but so do the individuals that are considering buying in to LuLaRoe. Getting involved with LuLaRoe is no cheap investment. As a new company they will need to continue to …show more content…
To continue to grow as they have they will need to continue reproaching and working on making the company better. Not only will the research benefit them now, but it will help to ensure a long profitable future for the company. However, if they continue to go the way they are and not research, I foresee a company that will come to an end with the way our society is today. There is a market out there for this company. Our world has become socially based and this company has offered a way to go shopping without ever having to leave ones house. They also offer originality which is great to see when you can walk into a regular store and you know that everyone else has the same shopping options as you