Running head: STARBUCKS 1
STARBUCKS 4
Starbucks
Hieu Le
Columbia Southern University
Starbucks Starbucks is the largest coffee chain in the world, which serves various coffee brands, pastries, and other foods for consumers in the United States, and in the world. The firm headquarter resides at Seattle, WA. The CEO of the firm, Howard Schultz, has done wonderful works since he is in-charged of Starbucks in terms increasing of earnings, company?s reputation, and market expansion over the past years, domestically and internationally. Furthermore, Starbucks differentiates itself by executing friendly and welcome atmosphere to customers when they visit the coffee store. An exceptional customer service, variety of different drinks, and free Wi-Fi provide customers the great experience. Starbucks operates the business …show more content…
The firm has demonstrated a great capability to grow its market-share, increase its earnings consistently year over year, and the firm is able to add new stores in different regions in the last decades. The successful aspects due to the company?s business belief, a great logo image, and a great management to sustain and grow its business worldwide.
Reference
August, R., Mayer, D., & Bixby, M. (2013). International business law: Text, cases, and readings (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Business Wire (2016). Starbucks reports record Q3 financial and operating results. Retrieved from Business Source Complete database.
Fair Disclosure Wire (2016). Q3 2016 Starbucks Corp earnings call - final.
Retrieved from Business Source Complete database
PR Newswire (2016). Delta unveils flagship delta sky club at Atlanta concourse
STARBUCKS 4
Starbucks
Hieu Le
Columbia Southern University
Starbucks Starbucks is the largest coffee chain in the world, which serves various coffee brands, pastries, and other foods for consumers in the United States, and in the world. The firm headquarter resides at Seattle, WA. The CEO of the firm, Howard Schultz, has done wonderful works since he is in-charged of Starbucks in terms increasing of earnings, company?s reputation, and market expansion over the past years, domestically and internationally. Furthermore, Starbucks differentiates itself by executing friendly and welcome atmosphere to customers when they visit the coffee store. An exceptional customer service, variety of different drinks, and free Wi-Fi provide customers the great experience. Starbucks operates the business …show more content…
The firm has demonstrated a great capability to grow its market-share, increase its earnings consistently year over year, and the firm is able to add new stores in different regions in the last decades. The successful aspects due to the company?s business belief, a great logo image, and a great management to sustain and grow its business worldwide.
Reference
August, R., Mayer, D., & Bixby, M. (2013). International business law: Text, cases, and readings (6th ed.). Upper Saddle River, NJ: Prentice Hall.
Business Wire (2016). Starbucks reports record Q3 financial and operating results. Retrieved from Business Source Complete database.
Fair Disclosure Wire (2016). Q3 2016 Starbucks Corp earnings call - final.
Retrieved from Business Source Complete database
PR Newswire (2016). Delta unveils flagship delta sky club at Atlanta concourse