Cola

with Haddon Sundblom and Coca-Cola. Sundblom created the bigger boned jolly Santa for a Coca-Cola advertisement in 1931 which has now became the traditionally accepted appearance. Since then, Santa has become one of the most cultural icons and anticipated part of the holiday season. Originally, Santa was dressed in green. Therefore, this change in his overall appearance has forever changed the culture and holiday season of the world. Throughout the early 1900’s Coca-Cola had been producing…

Not just this ad, lately Sprite has been targeting their black demographic with most of their ads being focused around one race. Talented people that have appeared in Sprite ads are Drake, LeBron, and even Vince, (Coca-Cola North America). One thing that confused me is that “why didn’t they go with Drake instead of Missy Elliot?” Then I realized that this ad was made in 2016 and if they didn’t have at least one female they might have gotten called out for being sexist…

risks and benefits associated with pursuing new business opportunities (Parnell, 2014). Coca-Cola has a strong bottling partnership network that allows it to produce different beverages and packages that are appropriate for the consumers (Coca-Cola, 2014). They are known for acquiring bottlers in underperforming markets and using their own resources knowledge to improve performance. Since Coca-Cola owns a controlling interest in bottlers across various countries, the company can compensate…

The Pepsi commercial starts off with a guy buying a Pepsi from a Pepsi vending machine on the sidewalk. He looks at the music band posters on the brick wall in front of him as he takes a sip of the Pepsi. He turns to his friends and yells, "YALLA!!" Later that day, he's being carried on top of a crowd at a rock concert. He's being pushed in a grocery cart by his friends through a parking lot as he holds his Pepsi in his hands. After that, you notice his group of friends and him watching a scary…

The United States is a great country but it poses a great importance on consumerism. Our sense of social standing and belonging comes from what we consume and have in our possession. Even with the job market and economy going through the lowest point in U.S history people were still trying to achieve the “good life” instead of just trying to provide the necessities. The advertising industry knew that they could not just sell products to people, especially in this economic downturn; they had to…

Nana’s Touch On the evening of June 17, 2013, my mother spoke three words that forever changed my life. She said “Madison, she’s gone,” and my stomach dropped twelve feet below the surface and my whole world turned inside out and upside down. My Nana was the first real loss in my life. My family and I would visit room 107 to see her beautiful glowing face every week. I would roll her down to the cafeteria to see all of her friends and play a good old fashioned game known as Bingo and we won…

Explain the relative competitive positions of DPS, Coke, and Pepsi? DPS competitive position is the various options DPS beverages provides to their consumers in respects to lower calorie beverages. DPS has a “market share of 40 percent in the non-cola carbonated soft drink category” (Harrison, 2011 p.3) including Mott’s, Snapple, Déjà Blue, Nantucket Nectars and Country Time. DPS also has a line of energy drinks including Hydrive Energy and Venom as well as Snapple Antioxidant water. Coke’s…

companies such as Coca-Cola and Pepsi have multiple product lines that cover energy drinks, soft drinks, water, sports drinks and juices. Three reasons why we chose this type of non-alcoholic beverage. One reason is to be able to give consumers a healthier juice alternative compared to what is on the market today. Next, to utilize and support local farmers in the Hampton Roads area. Lastly, the juice beverage industry is a growing industry with great upside potential. Coca-Cola Past and…

soda bottle. Other factors that affect the growth rate or total number of carbon dioxide bubbles also change the geyser’s height, such as temperature and the original surface tension of the soda. Diet Coke makes a better spectacle than regular Coca-Cola because both aspartame and benzonatate (artificially sweetened drinks) lower surface tension more than sugar does.…

the world with a click of a button. We have so much technology and information at our finger tips and most people are constantly on their phones that when actually in the room with people it is easy to get lost in the glow from the screen. The Coca Cola avatar ad, ”I Forgot my phone” and “The Pleasure of the Text” provide ways that people are alienated on daily basis and no one seems to think twice about it.…