Brand community

Case study 3 (Zara) Nikita Vorobev 1. Company overview and description of challenges, Zara faced not long time ago. Zara is considered to be one of the pioneers of fast fashion industry and has been dominating the fashion industry across the world for almost two decades. Zara’s concept, capabilities, and value drivers, as demonstrated through their business model, have proven to be extremely successful. Their focus on the pulse of fashion have made them one of the most successful clothing…

Marketing Objectives First and foremost, the Los Angeles Angels have to market to the fans they already have. Keeping a loyal fan base happy, is essential for long term success. By using market penetration and targeting existing customers with things they already enjoy, via advertising and promotional campaigns, the Angels will solidify the back bone of their market. For this, through our marketing plan, the Angels will use a fan favorite player, Mike Trout. Trout was drafted in 2009 by the…

still stands tall within the age-old community, with it dating back to 1774 and ranking as one of only 95 Category A-listed buildings in South Lanarkshire. You may be asking what makes East Kilbride so special when compared to the rest of South Lanarkshire. Take a few steps into this town and you’ll see that East Kilbride has become home to all things industry. Growing out of its rural village roots, East Kilbride is now home to some the world’s biggest brands, as Coca Cola, Rolls Royce, Fuji…

facet of our lives and has influence on our wearing, eating, living, interior and exterior landscape of our residential and work area, traveling and social gatherings. It has also involvement in building our personality as an individual, group, community. Same is the tool which builds self confidence and assurance. Fashion played an important role in the development and expansion of business, industry and trade since long. The producers, marketers, advertisers and outlets also remained busy to…

1996 in Viet Nam. Currently, this firm has expanded its market to nearly 82 retailer stores in Viet Nam. Vision and mission: “With dedication and desire, Co.opmart always tries to be the leading supermarket brand in Viet Nam in order to provide the best benefits for the customers and the community”. This report aim to analyze the strategic issues facing the company by using the PEST model, which stands for: Politics, Economics, Social and Technology. Economics…

way to increase clientele by creating an emotional appeal and ensure our client turnover ratio does not increase. Emotional appeals are intended to tap an underlying psychological benefit to the purchase decision to stimulate greater memory of the brand name, and emphasize emotional and social benefits to the clients (Winer & Dhar, 2011, p. 296). When we give our clients this graph, we ask them to write their idea of each of the five needs and then compare how our products and service will…

Ferber, Robert 74 (1955) examined the purchase influence by interviewing adult members of 237 randomly selected families in Champaign Urbana, Illinois, separately and simultaneously. In case of breakfast cereal purchase, wives were found to have relatively more influence (45.7%) than husbands. Further presented some empirical generalizations, some which are follows: i. Joint decision making is characteristics of young, middle class families, costly expenditures, satisfied marriage, families…

In contemporary society, what role does advertising play in shaping culture? Researchers, scholars, and media critics have strongly identified advertising as an analytical approach to offer products and services to the consumers. However, advertising is also seen as an important method of social communication within society. Advertising is central to the processes through which our desires are activated. Fifty years ago the methods of communication for advertising were limited to newspapers…

Introduction Fitbit has taken physical activity tracking to the next level. Their business model and understanding of consumer needs has led this company to flourish. Fitbit knows the importance of marketing and strategically plans all of the various aspects of its marketing to assure that it will satisfy the consumer. The purpose of this project is to analyze the marketing aspects of the Fitbit organization as well as to make a recommendation for potential changes that could better the overall…

best when connecting with the media in business relationships; “Having the numbers on your side can be powerful, but only if you use them the right way. Ultimately, what really matters is the quality of the conversation you’re having with your community. So how can you make yours more meaningful? These five steps have proven invaluable for partners and clients of our daily-deal network: 1. Be real. Use social media to promote the exchange of real ideas, and participate in the conversation in…