24 May 1974 in Artexio, Spain. Eventually, it has become a massive selling product of one of the most renowned design retailer known as "INDITEX". Zara is currently accessible in 88 nations with over 2,000 stores around the world.
Inditex itself is a colossal design retailer organization which claims 8 brands in particular Zara, Pull & bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. Amancio Ortega is the creator of Inditex, which was founded in 1963. Amancio Ortega modified an exceptional plan of action which happened to be highly original and adaptable which ultimately facilitated…
How Does Zara’s Business Model Work?
The New York Times Sunday Magazine dispatched Suzy Hansen to Spain to visit
Inditex, the holding company that owns Zara. In How Zara Grew Into the World’s
Largest Fashion Retailer, Hansen explains Zara's business model. The key to Zara's
"runaway success" is to be the best at fast fashion. Michelle Denise gets at this
when she writes "they don't spend too much ... trying to develop their own designs."
Instead, Zara excels at process innovation.
Introduction to Zara - (Inditex)
Zara is Spanish owned designer wear retailer based in Arteixo, Galicia. Zara was founded in year 1975 by Amancio Ortega and Rosalía Mera. Zara is the flagship store of the Inditex (Industria de Diseño Textil, S.A) Group.
Inditex group claimed to be the largest apparel retailer in the industry which own some of the world’s famous brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius, Zara Home and Bershka after Zara was formed. The group…
Zara: Simplicity and FrequencyZara is the largest and profitable fashion brand of Inditex, a multi-national clothing retailer and manufacturer. Zara opened its first store in La Coruna in 1975. The company revolutionized the world of fashion by bringing many collections out each season. They accomplished this by connecting customer demand to manufacturing and linking manufacturing to distribution. Zara set the standard for the fashion industry with its ability to design, produce,…
1. INTRODUCTION TO ZARA:
Zara is the lead association of Inditex group, drove by its co- founder, Amancio Ortega with his ex-wife, currently Europe’s richest man, with net worth of $67 billion.
Zara is a popular Spanish clothing brand that uses a bespoke marketing strategy (i.e. high levels of customisation) based on the customer’s needs and requirements to achieve its business goals. Consequently, Zara has become Spain’s and the worlds well known fashion brand.
2. NATURE OF THE PRODUCT, ZARA…
Louis Vutton himself founded Louis Vutton, originally called Louis Vutton Malletier in 1864. The name is further shortened to LV and its mark is found in almost all of its products, which range from bags, trunks, shoes, watches, accessories. Louis Vutton is very well renowned and is one of the largest fashion houses.
Gucci was founded in 1921 by guccio Gucci. It’s an Italian fashion house part of the Gucci group. It’s the best selling Italian brand. Its deals in luxury good as…
1.1 Who is Elim Chew?
Elim Chew is the founder and president of the popular streetwear brand, 77th street, and is currently a leading youth and young adults streetwear fashion and accessories retail chain. Chew started off with a humble shop at Far East Plaza, and have since established a firm footing in Singapore’s fashion industry. 77th Street eventually ventured into the market of Malaysia in a partnership, where it was later sold off and renamed. Currently, she…
Inditex's aim is to offer high quality products to all its customers at the same time as striving to develop a sustainable business. One of the most important Inditex principle concerns the customers' opinions and their fasion desires. That is why they built up a special structure, which covers all stages of the fashion value chain: design, manufacturing, distribution and sale in proprietary stores as well. Another important point is connected with the integration of Inditex…
Case study 3 (Zara)
1. Company overview and description of challenges, Zara faced not long time ago.
Zara is considered to be one of the pioneers of fast fashion industry and has been dominating the fashion industry across the world for almost two decades. Zara’s concept, capabilities, and value drivers, as demonstrated through their business model, have proven to be extremely successful. Their focus on the pulse of fashion have made them one of the most successful clothing…
Louis Vuitton in India
Louis Vuitton is a fashion and leather goods vendor owned by the LVMH Group which is headquartered in Paris, France. LVMH is divided into various businesses ranging from wines and spirits to perfumes and cosmetics. In total, LVM owns 60 brands in its portfolio. Louis Vuitton began its operations by selling flat top trunks and leather bags that were recognized for their quality and durability. Louis Vuitton sells its merchandise directly to consumers through their own…