Ferber, Robert 74 (1955) examined the purchase influence by interviewing adult members of 237 randomly selected families in Champaign Urbana, Illinois, separately and simultaneously. In case of breakfast cereal purchase, wives were found to have relatively more influence (45.7%) than husbands. Further presented some empirical generalizations, some which are follows:
i. Joint decision making is characteristics of young, middle class families, costly expenditures, satisfied marriage, families with social network, families whose members have shared interest in or use of the product and families were members have nearly equal resources to make the decision. ii. Wife dominated financial decisions are characteristics of lower income families , older families, rural families and decision for which the wife has special competence or interest iii. Husband dominated financial decisions are characteristics of higher income families, older families, rural families and decision for which the husband has special competence or interest.
Sharp, Harry and Mott, …show more content…
Davies,et.al.81 (2012) in the study titled the relationship between consumer ethics and their propensity to buy luxury goods consumption analyses whether there is any significant difference between consumer ethics in relation to commodity purchase and luxury goods purchase. The ethical consumer focuses on low value and commoditized product. The study examines whether there is any ethical consumption pattern in luxury purchases. The study revealed that consumers generally adopt low propensity of ethical consumption while making their luxury purchases. The study collected data from 199 UK consumers on the main shopping streets through a structured interview schedule. The results of the study were presented into three parts such as difference in buying criteria, ethical issues in luxury purchasing and the reason for the lagging of ethical issues in luxury goods purchasing in comparison with commodity
i. Joint decision making is characteristics of young, middle class families, costly expenditures, satisfied marriage, families with social network, families whose members have shared interest in or use of the product and families were members have nearly equal resources to make the decision. ii. Wife dominated financial decisions are characteristics of lower income families , older families, rural families and decision for which the wife has special competence or interest iii. Husband dominated financial decisions are characteristics of higher income families, older families, rural families and decision for which the husband has special competence or interest.
Sharp, Harry and Mott, …show more content…
Davies,et.al.81 (2012) in the study titled the relationship between consumer ethics and their propensity to buy luxury goods consumption analyses whether there is any significant difference between consumer ethics in relation to commodity purchase and luxury goods purchase. The ethical consumer focuses on low value and commoditized product. The study examines whether there is any ethical consumption pattern in luxury purchases. The study revealed that consumers generally adopt low propensity of ethical consumption while making their luxury purchases. The study collected data from 199 UK consumers on the main shopping streets through a structured interview schedule. The results of the study were presented into three parts such as difference in buying criteria, ethical issues in luxury purchasing and the reason for the lagging of ethical issues in luxury goods purchasing in comparison with commodity