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    Craft Beer

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    brewery in the US brewed six different beers, there would be nearly 25,000 craft beers to choose from. On the other hand, if you think about an IPA from Vermont or an IPA from Michigan, the variety does become a little less. Never fear. The nation’s brewers are responding to the constant demand for novelty and new tastes with soda pop. Seriously? Fermented hard-soda are truly a variant of craft beer, depending on yeast and the same complex blending of flavors that happens in the brewing process. Brewers can choose to make beer or soda, simple by choosing recipes. One of the earliest examples of this is Thomas Kemper Root Beer, which two brewers debuted as an Oktoberfest in Paulsboro, Washington in 1990. True, it’s not an alcoholic beverage, but that was a choice made by the brewers. Andy Thomas is currently the CEO of Craft Brew Alliance, and Will Kemper is currently making very nice European style beers as the owner of Chuckanut Brewery in…

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    Bottled Beer

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    Beer is defined as the alcoholic beverage obtained through the yeast fermentation of malted cereals with added hops [1]. Quality factors are extremely important to take into account in beer production due to the fact that consumers preferences have been constantly changing and, nowadays, they are demanding more premium products [2]. Amongst the most significant quality components to focus on are the visual attributes such as foam stability, foam texture which is given by the bubbles size, colour…

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    Alcoholic Beer

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    particular way. Alcoholic beverages are never just entertainment tools; they are pushing society to move forward. The alcoholic beverage that is most widespread, and most well-known is beer. [1] There are a lot of different types of beer. Almost every country has their own unique ways to make beer. But we can still divide them into two main types according to their fermentation technique. Lager, is the name for those beers that are fermented and stored under…

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    Beer Consumption Essay

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    IN HOTEL MANAGEMENT PROJECT PROPOSAL ON Beer Consumption Trends of the People in Auckland, New Zealand STUDENT NAME: Rajan Sigdel STUDENT ID: 1000019226 JANUARY 2016 Academic supervisor: Mr. Freddy Bariava INTRODUCTION and BACKGROUND Being a multicultural country, New Zealand is largely seen as a cautious society regarding alcohol use. But with the passage of time, traditional sanctions and caste-bound restraints have disappeared. The use of alcohol affects all strata of society.…

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    The Beer Industry Essay

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    the exciting and vibrant world of craft beer these days it may seem to some that women do not play much of a role at all, besides as props in ads. This could not be further from the truth, currently there are women all over the world working within every facet of the beer industry. Whether it be sommeliers, sales reps, hop farmers, or even head brewster at some of the oldest and most historic breweries or some of the newest ground breaking ones. Brewster is actually the feminine form of…

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    Origin Of Beer Essay

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    The origins of beer are closely aligned with the origins of civilization. While it was originally thought that humans began cultivating grains for making bread, recent evidence from Natufian culture (~10,000 B.C.) suggests that brewing beer may have been the primary motivation for domesticating grains (Hayden, Canuel and Shanse). Specifically, certain tools discovered at Natufian sites, such as “grinding stones,” “stone mortars,” and “stone pestles,” along with grain and liquid storage…

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    Hanoi Beer Case Study

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    of Contents Executive Summary Part I. Company introduction Hanoi beer, or Habeco is a famous brand in the Vietnamese beer industry. However, the beer might be only well known and widely consumed in the north of Vietnam. Established in 1958, through 57 years of development, Hanoi beer has become one dispensable part of Vietnamese capital’s culture and gain a numerous number of loyalty customers. Specially, in Hanoi market, Habeco dominates with 90 percent of market share. The…

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    Beer contributed heavily to the beginnings of writing and commerce and also had many health benefits to people of ancient civilizations. Writing was first invented to record the collection and rationing of cereal grains used for beer, bread and other goods. Beer also became a subject of writing as well. The topic of beer drinking is found in an excerpt of the world’s first literary work “The Epic of Gilgamesh” and in a survey of Egyptian literature it was found that hekt, the Egyptian word for…

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    drinking beer. James Grugeon, founded The Good Beer Company under the notion of "getting people to do good" primarily when it pertains to climate change and protecting the environment. Mashable reports: "The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect the Great Barrier Reef. The beer is set to be made at a craft brewery called Bargara in Bundaberg, Queensland - not too far from the reef." …

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    There is no escaping advertising every time we see, hear, and touch, advertising will be there trying to sell you something. Consider this advertisement by Bud Light beer that features four people and an ice cold beer. The blue light background is suggesting that they are in a club. Bright blue lights also suggest movies, stars, party and celebrities. It was not a mistake that film clips are posted right behind the models in the advertisement.This element is suggesting the hollywood life.…

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