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    Founders Brewing Company

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    History The history of Founders Brewing Company began with two men, Dave Engbers and Mike Stevens, who quit their full-time jobs, in 1997, to start a new brewing company. They were Hope College graduates and were invested in home-brewing beer. Founders was not their first brewing company. The first brewing company was named Canal Street Brewing Company, and has evolved into its current name of Founders Brewing Company, even though the business is still listed as Canal Street Brewing Co., LLC. In 2000, the company was dealing with a financial crisis and on the verge of bankruptcy. The banks advised that they were heading towards foreclosure/bankruptcy and they were going to ‘chain the doors of the brewery’, according to Mlive (Ellison, 2012).…

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    Broken Tooth is connected to both Bear Tooth and Moose’s Tooth however, a primary market of Broken Tooth is Alaska’s brewery industry. The nature of competition amongst the brewing companies in Alaska is growing. In 1986 the brewing company in Alaska was created in the past 30 years and the chart above that shows the current and the near future brewery count in Alaska has grown to over 30 (ADN, 2016). Many brewery owners have previously worked for each other or with one another. One example is…

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    As a matter of fact, there are many different types of beer that have different tastes including how bitter the beer may be and if the person is not familiar with the variations they will be either greatly disappointed or almost disgusted at the taste of beer and wonder why people even drink it. Brewing beer is almost an art in itself as it requires a meticulous process. Although there are different types of beers, they all derive from four basic ingredients: water, yeast, barley and hops; which…

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    Palmetto Brewing Company is the oldest and one of the largest craft microbreweries in South Carolina. It was the first brewery to open in Charleston since Prohibition, taking its name from the original Palmetto Brewery that operated in historic downtown Charleston from before the Civil War until sometime after the turn of the 20th century (Falkenstein, 2015). According to the Brewers Association, the term “microbrewery” is defined as a brewery that produces less than 15,000 barrels (17,600…

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    New Belgium Brewing has been one of the more socially responsible brewing companies in the world as exemplified by the award given by the Business Ethics Magazine. They have been focused on both profitability and responsibility ever since the inception in 1991 by using the triple bottom line approach. The triple bottom line approach looks at business through economic, social, and environmental aspects and this influenced the core values that the company follows to date. New Belgium Brewing has…

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    Miller Brewing Company, a company claiming to be the inventors of light beer, was founded in 1855 when Frederick Miller bought the Plank Road Brewery in Milwaukee (cite). It was not until 1975 that Miller Brewing Company introduced its Lite brand (cite). The reasoning for coming up with a lite beer was so one could still drink beer without getting the dreaded beer belly. In this particular advertisement Miller Brewing Company makes some very specific statements. The very first words of the…

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    Craft Brewing Case Study

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    promotions and to limit or restrict the exposure of Jim Koch with the brand. They should ensure that the target demographic is reached and really do a better job of touting that it’s gluten free. Rapidly Expanding Chinese Market Reviewing BBCs Investor Relations Center page, 96% of the beer brewed is sold within the United States. As noted earlier, imports to the Chinese market have increased 46.3% annually between 2007 and 2015 (Ivonina, 2016). Even if market tastes are different in the Far…

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    In today’s business world there are both extremely large companies as well as smaller, local companies. Although these companies vary in their operations, they have one major thing in common they must implement in order to become and remain successful in their markets. This common bond is an effective marketing strategy. Today American’s consume over 200 million barrels of beer in a single year (Reid, McLaughlin, & Moore, 2014). As of June 2013, there were over 2483 craft breweries in the…

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    External Analysis While there are many similarities between large beer producers and smaller craft breweries, the content of this report will focus attention solely on the craft brewing market. Within the topics below, I will give an overview of external factors that have an impact on the Boston Beer Company. Economy In 2012, the craft brewing industry as a whole earned $10 billion in revenue; and increase of 32% over the previous year (Goddard, 2016). By 2014, the volume share for craft…

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    Molson Coors, a global brewing company, was formed in 2005 by a merger between Molson Inc. and Coors Brewing Co. Molson Coors operates in North America, Central Europe, Asia, Ireland and United Kingdom and employs approximately 20,000 employees. The company has “longstanding traditions of doing business the right way” (Redden & Well, 2013, pg. 4). After the merger, Molson Coors began to focus more on corporate responsibility (CR). Specifically, their corporate responsibility included governance…

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