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  • Summary: Broken Tooth Brewing

    Broken Tooth is connected to both Bear Tooth and Moose’s Tooth however, a primary market of Broken Tooth is Alaska’s brewery industry. The nature of competition amongst the brewing companies in Alaska is growing. In 1986 the brewing company in Alaska was created in the past 30 years and the chart above that shows the current and the near future brewery count in Alaska has grown to over 30 (ADN, 2016). Many brewery owners have previously worked for each other or with one another. One example is that the head brewer of Moose’s Tooth Brewing Co., now known as Broken Tooth Brewing, created his own brewing company in 2012. He was able to harness the knowledge he learned from the company to create his own and now hopes to compete with Broken Tooth…

    Words: 414 - Pages: 2
  • Palmetto Brewing Company Case Study

    Palmetto Brewing Company is the oldest and one of the largest craft microbreweries in South Carolina. It was the first brewery to open in Charleston since Prohibition, taking its name from the original Palmetto Brewery that operated in historic downtown Charleston from before the Civil War until sometime after the turn of the 20th century (Falkenstein, 2015). According to the Brewers Association, the term “microbrewery” is defined as a brewery that produces less than 15,000 barrels (17,600…

    Words: 793 - Pages: 4
  • Brewing Beer: A Process Analysis

    As a matter of fact, there are many different types of beer that have different tastes including how bitter the beer may be and if the person is not familiar with the variations they will be either greatly disappointed or almost disgusted at the taste of beer and wonder why people even drink it. Brewing beer is almost an art in itself as it requires a meticulous process. Although there are different types of beers, they all derive from four basic ingredients: water, yeast, barley and hops; which…

    Words: 1041 - Pages: 4
  • Case Study: New Belgium Brewing

    New Belgium Brewing has been one of the more socially responsible brewing companies in the world as exemplified by the award given by the Business Ethics Magazine. They have been focused on both profitability and responsibility ever since the inception in 1991 by using the triple bottom line approach. The triple bottom line approach looks at business through economic, social, and environmental aspects and this influenced the core values that the company follows to date. New Belgium Brewing has…

    Words: 1177 - Pages: 5
  • Craft Brewing Case Study

    promotions and to limit or restrict the exposure of Jim Koch with the brand. They should ensure that the target demographic is reached and really do a better job of touting that it’s gluten free. Rapidly Expanding Chinese Market Reviewing BBCs Investor Relations Center page, 96% of the beer brewed is sold within the United States. As noted earlier, imports to the Chinese market have increased 46.3% annually between 2007 and 2015 (Ivonina, 2016). Even if market tastes are different in the Far…

    Words: 729 - Pages: 3
  • External Analysis: The Boston Craft Brewing Industry

    External Analysis While there are many similarities between large beer producers and smaller craft breweries, the content of this report will focus attention solely on the craft brewing market. Within the topics below, I will give an overview of external factors that have an impact on the Boston Beer Company. Economy In 2012, the craft brewing industry as a whole earned $10 billion in revenue; and increase of 32% over the previous year (Goddard, 2016). By 2014, the volume share for craft…

    Words: 781 - Pages: 4
  • Lagunitas Brewing Company Case Study

    Financial Positon & Value of Lagunitas Brewing Company Earlier this year, Heineken invested in a 50 percent stake in Lagunitas Brewing Company, making the financial position and value of the company very strong and powerful. Heineken, established in 1864, is one of the leading brewers and marketers of premium beer. Lagunitas is the fifth largest brewing company in the United States and Heineken is the third largest brewery in the world. This helps the future of Lagunitas tremendously because…

    Words: 1601 - Pages: 7
  • SWOT Analysis: Hockley Valley Brewing

    Introduction Hockley Valley Brewing (Hockley) has come to the conclusion that light beers are more popular than dark ones. Since its dark beers have always been its flagship product, Hockley has to decide whether to change its marketing mix to adapt to the latest market trend, or to keep steady in its current course. Their proposed solution, should they decide to follow through with it, is a new light lager called Hockley Classic. SWOT Analysis Strengths: • Have a talented brewer, who is from…

    Words: 747 - Pages: 3
  • Molson Coors Brewing Co.: Company Analysis

    Molson Coors, a global brewing company, was formed in 2005 by a merger between Molson Inc. and Coors Brewing Co. Molson Coors operates in North America, Central Europe, Asia, Ireland and United Kingdom and employs approximately 20,000 employees. The company has “longstanding traditions of doing business the right way” (Redden & Well, 2013, pg. 4). After the merger, Molson Coors began to focus more on corporate responsibility (CR). Specifically, their corporate responsibility included governance…

    Words: 257 - Pages: 2
  • Analysis Of The New Belgium Brewing Company

    The values of the New Belgium Brewing Company include quality, responsibility, and the concern for society. This company is committed to producing world class beers while minimizing resource consumption, maximizing energy efficiency and focusing on recycling. New Belgium Brewing maximizes their sustainability through their conservation of water, efficient company installations, recycling of production materials, and their many uses of philanthropy. New Belgium Brewing Company is highly valued by…

    Words: 1315 - Pages: 6
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